ReferOn

Product Marketing Manager

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Valencia, SpainOn-sitePMMFinTechSalary not disclosedPosted about 1 month ago · 11 Apr 2026

TL;DR

This role is all about marketing a platform that helps casinos and sportsbooks manage their affiliate programs, turning technical features into clear benefits for operators. You'd love this if you're a strategic PMM who enjoys owning the entire marketing funnel, from strategy to hands-on execution, especially if you're passionate about the iGaming industry.

About ReferOn

ReferOn is a fintech company providing a platform for managing affiliate programs. It serves businesses seeking to track and optimize their referral marketing efforts.

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About the role

ReferOn is a comprehensive affiliate management platform tailored for casino and sportsbook operators. Combining extensive industry expertise with cutting-edge technology, we provide our clients with unparalleled data transparency, customizable dashboards, and scalable solutions. Our mission is to revolutionize affiliate management by delivering the best-in-class services to meet brand marketing needs.

We are looking for a Product Marketing Manager to join our team and spearhead the growth of ReferOn’s market presence. In this pivotal role, you will take full ownership of our go-to-market strategy, translating our platform's technical power into compelling narratives that resonate with casino and sportsbook operators. You won't just be managing campaigns; you will be the architect of our full-funnel customer journey - combining high-level strategic planning with hands-on execution across ABM, SEO, and marketing automation. If you thrive on data-driven optimization and have a passion for positioning complex B2B solutions as "must-have" tools in the iGaming ecosystem, we want you to lead the charge in making ReferOn the industry standard.

Responsibilities

•Develop and maintain the end-to-end marketing roadmap, aligning high-level GTM initiatives with monthly lead-generation targets.
•Design and manage the customer journey from brand awareness to conversion, ensuring a seamless flow through the funnel.
•Execute sophisticated ABM campaigns using Influ2, Terminus, or similar to engage high-value targets with personalized messaging.
•Build and manage campaigns across LinkedIn, niche social platforms, and email. Create high-converting sequences and landing pages using HubSpot or Marketo.
•Partner with the SEO team to align organic growth with the roadmap, using Ahrefs or Semrush to identify high-intent content themes.
•Implement sophisticated retargeting loops and automations to boost ReferOn’s presence in unconventional spaces, including Reddit and AI-driven disco