Product Marketing Manager

About the Role

Our client is a large organization operating within the industrial supplies distribution sector. The company specializes in offering logistics and procurement solutions with a focus on efficiency and quality of its processes. The company is in full exponential growth and is a leader in industrial supplies.

Key Responsibilities

1. Sales Support

• •Development of commercial materials (presentations, technical data sheets, success stories).
• •Coordination of lead generation campaigns and analysis of commercial impact.

2. B2B Digital Marketing

• •Website optimization and SEO/SEM to capture qualified traffic.
• •LinkedIn campaigns and email marketing for lead generation and nurturing.
• •Management of professional social media (LinkedIn, technical YouTube).

3. Corporate Communication and Branding

• •Supervision of brand identity and presence in sector media.
• •Writing of technical and commercial content (catalogs, data sheets, press releases).
• •Relationship with associations and participation in trade fairs to strengthen positioning.

4. Corporate and Commercial Events

• •Organization of technical workshops and product presentations.
• •Participation in sector trade fairs.
• •Evaluation of event ROI with a focus on commercial opportunities.

5. Team and Agency Management

• •Coordination of internal and external collaborators.
• •Budget control to justify investment and ensure transparency.

Requirements

• •University degree in Marketing, Engineering, or similar technical fields required.
• •Essential previous experience in product manager or product-related marketing manager roles.
• •Advanced knowledge of product marketing strategies.
• •Ability to manage projects and work in a team.
• •Analytical skills and knowledge of market analysis tools.

What We Offer

• •Continuous training and professional development opportunities.
• •Professional and collaborative work environment.
• •Attractive salary package and career plan.