Brand Product Marketing Manager - On-site (Murcia/Lorca, España)

Brand & Product Marketing Manager

Location: Murcia / Lorca (Spain) Modality: On-site Contract Type: Full-time Salary: €28,000 – €35,000 gross/year

About the Company

A leading company in the pet food sector, with headquarters in Lorca (Murcia) and plants in Ceutí (Murcia) and Guardamar del Segura (Alicante), is looking to incorporate a Brand & Product Marketing Manager to strengthen the Marketing area and contribute to business growth.

About the Role

The selected person will be responsible for the comprehensive management of the assigned brand and product portfolio, actively participating in the definition and execution of marketing and market positioning strategies, aligned with the overall strategy of the area. They will work cross-functionally with Marketing, Sales, R&D, Quality, and Commercial departments, collaborating closely with the Marketing Manager to ensure brand consistency and sustainable growth across different channels.

Key Responsibilities

• •Develop and execute brand positioning and its value proposition.
• •Manage the product portfolio and participate in new product launches.
• •Analyze markets, trends, and competition using SELL-IN and SELL-OUT data.
• •Participate in the preparation and monitoring of the marketing plan.
• •Monitor sales and analyze commercial promotions.
• •Propose growth initiatives based on data and business analysis.
• •Coordinate marketing and communication actions across different channels.
• •Collaborate with Sales, R&D, and Quality to ensure proper product development.
• •Report results, conclusions, and proposals to the Marketing Manager.

Required Profile

• •Higher education in Marketing, Business Administration, Engineering, or similar.
• •Minimum of 3 years of experience in brand or product marketing, preferably in industrial or mass consumer environments.
• •High level of English (essential), with regular use in a professional setting.
• •Analytical profile, with business vision and results orientation.
• •Knowledge of digital marketing (SEO, SEM, social media).
• •Availability for on-site work.

Valued

• •Experience in product portfolio management.
• •Knowledge of the pet food market.
• •Ability to work cross-functionally and interdepartmental communication skills.

We Offer

• •Integration into a solid and growing company.
• •Remuneration package commensurate with the position's level.
• •Stable long-term project.
• •On-site work in Lorca or Ceutí, depending on profile and business needs.
• •Flexible working hours depending on the candidate.

Selection Process

• •Interview with recruiter
• •Interview with company

Apply Here

If you are passionate about brand and product marketing and are looking for a stable project in a growing company, apply directly from this publication and take the next step in your career.