Product Marketing Manager IT

This year, Lyra's objective is to strengthen the group's entire product strategy to continue to best meet the needs of our customers and prospects. And the stakes are high as we face a very dynamic market and an increasingly competitive sector. Add to that the international dimension: we get a great challenge for 2026! At the heart of this product strategy is our Product Marketing Department, whose activity is transversal to the group. It defines the offers and products marketed by the group (e-commerce payment processing, payment institution, proximity solution, etc.), monitors their development with our IT Department teams, and carries out their market launch.

The department is made up of 6 people with varied skills: product management, market launch, product marketing... And to strengthen this team, we are looking for a Product Marketing Manager.

Specifically, you define the business need and the design of products for our various European subsidiaries (France, Spain, and Germany).

Which means that, on a daily basis, you

• •Collect needs from customers (French and European) and in relation with the various internal teams, for the group's multiple activities,
• •Write business requirement specifications for the MOA teams,
• •Coordinate all stakeholders during the design, development, and deployment phases,
• •Make pricing proposals in conjunction with internal teams (billing, sales, CFO, etc.),
• •Support market launch,
• •Monitor production KPIs,
• •Monitor market trends (competitive intelligence, market studies, participation in industry bodies and trade fairs, etc.).

You will interact with various internal teams (development, support, infrastructure, sales, billing, etc.).

Of course, an international context means you will regularly work in English, particularly with payment solution providers or with our subsidiaries.

Ready to take on the challenge?

We are made to work together if

• •You have a higher education degree from a business school (Master's degree equivalent),
• •You have at least 3 years of experience in product marketing,
• •You have an interest in new technologies, the web, or e-commerce,
• •You know how to synthesize, write, and coordinate,
• •You master the language of Shakespeare and your vocabulary is more extensive than the famous "Where is Bryan?",
• •Moreover, if like Rodolphe you speak several languages, that's a plus (German or Spanish).

Your personality will make the difference

• •You have a good team spirit and are a proponent of "together, we go further",
• •You are known for your excellent interpersonal skills, essential when working with internal and external clients,
• •You are autonomous,
• •You are proactive and a source of proposals.