PMM Lead - Ai products

Your Missions

As Product Marketing Lead - AI products, you will be at the heart of our growth and user engagement strategy, in charge of the deployment and success of our new AI-based solutions. Your role? To deeply understand our users, refine the positioning of our solutions, define and orchestrate high-impact product launches, and drive a Product Led Growth (PLG) strategy to accelerate organic adoption and virality of our solutions. You will work closely with the Product, Data Science, Brand & Content, Growth Marketing, Sales Operations, and Public Affairs teams to maximize the perceived value of our solutions and accelerate their adoption. You will be a key leader within the organization and play a central role in Doctolib's success.

Your responsibilities include, but are not limited to:

• •Define the product marketing vision: Develop and implement Doctolib France's product marketing strategy and objectives within your scope, in alignment with Doctolib's global strategy.
• •Implement a Product Led Growth strategy: Make the product the primary driver of user acquisition, activation, and retention. Optimize the onboarding experience, reduce adoption friction, develop virality mechanisms, and identify self-service growth opportunities for our AI solutions. Identify opportunities for improving the user experience and sponsor strategic product decisions with leadership.
• •Understand our users: Lead user research and studies to identify user needs and pain points.
• •Decipher the market and product trends: Be an expert on the market, competition, and trends. Provide strategic analyses and recommendations to anticipate and influence the product roadmap and business decisions.
• •Define positioning and key messages: Develop and deploy the positioning strategy and impactful product narratives for your scope. Collaborate with the Brand & Content teams to ensure consistency of marketing content across all channels. Ensure that the value proposition is immediately perceptible within the product experience itself.
• •Drive product launches: Define and orchestrate the product launch strategy and create best practices to standardize launch excellence. Drive cross-functional initiatives, influence, and gain buy-in on key stakeholder orientations. Provide mentorship within Doctolib teams on operational excellence for launches. Systematically integrate PLG mechanisms into each launch to foster viral adoption and engagement.

Qualities Expected for This Position

Before continuing to read, if you do not have the exact profile described below, but you believe that this job description matches your skills and needs, we still encourage you to apply.

You could be the next member of our team if you have:

• •8/9 years of experience in Product Marketing, including significant experience ideally in a BtoB/Tech environment and in launching AI products/features.
• •Natural leadership, ability to influence and unite cross-functional teams.
• •Confirmed expertise in Product Led Growth strategy.
• •Confirmed expertise in project management, with the ability to manage complex, strategic, and multifunctional projects.
• •Confirmed expertise in go-to-market strategy, product positioning, and development of impactful narratives.
• •Strong analytical skills and ability to interpret complex data to formulate strategic recommendations.
• •Excellent skills e