Head of Product Marketing

This is a vacancy for a hybrid or on-site role at our HQ in Tutzing (Germany) or Amsterdam (Netherlands). We encourage applications from all qualified candidates, regardless of gender identity. As a guideline, you will be on-site in Tutzing or Amsterdam 2-3 days per week for close collaboration and alignment.

About the Role

We’re seeking a strategic, customer-obsessed Head of Product Marketing who can translate complex supply chain technology into compelling, easy-to-understand value propositions for non-technical professionals. You’ll own the narrative, shaping how the market perceives Lobster, driving adoption of new features, and building a vibrant community of users, clients, and advocates to fuel referrals and word-of-mouth growth. If you thrive at the intersection of supply chain expertise, SaaS B2B product marketing, and community-building, and you’re passionate about simplifying the complex to drive real business impact, we want to hear from you.

Who You Are

You are a strategic yet hands-on leader who thrives on cross-functional collaboration, mentoring high-performing teams, and championing a test-and-learn, data-driven culture. A confident storyteller, you simplify complex products, partner closely with Sales, Product, and Customer Success, and serve as a trusted thought partner to leadership.

What You'll Do

Ready to make an impact? You’ll get to take ownership of:

• •Lead the Product Marketing and Sales Enablement Team
• •End‑to‑end product marketing strategy, positioning, and portfolio narrative for Lobster’s data integration, process automation, and supply chain solutions.
• •Go‑to‑market and launch excellence, including packaging, integrated launch plans, website and content strategy, and continuous optimisation based on data.
• •Sales and partner enablement, customer storytelling and proof, market and competitive intelligence, and building a high‑performing Product Marketing & Enablement team.

What We're Looking For

We’d love to meet someone with:

• •10+ years of B2B SaaS experience in product or solution marketing (or product management), ideally in data integration, supply chain, logistics, or enterprise software.
• •A proven track record in GTM strategy, launches, and commercial impact, plus experience building scalable enablement programs that improve win rate and ramp time.
• •Strong data‑driven mindset, using analytics and experimentation to optimise GTM and web performance.
• •Exceptional communication and storytelling skills with senior stakeholders.
• •Fluent in English, German language skills are a strong plus.

What You Can Look Forward To

• •A modern, spacious office with a view of Lake Starnberg in Tutzing
• •Subsidised lunches in our in-house restaurant
• •A personal learning and development budget
• •30 vacation days per year
• •2 additional paid days off on Christmas Eve and New Year's Eve
• •Up to 20 days of remote work per year from any EU country
• •Bike leasing through our partnership with JobRad
• •Opportunity to work flexibly from home
• •Team evenings every Thursday with refreshments covered by the company
• •A company pension plan (bAV)

If you’re excited about this role but don’t meet every qualification, we encourage you to apply! Lobster is an equal opportunity employer. We are committed to fostering a diverse and inclusive environment where empathy and respect guide our interactions.

About Us

Lobster is a pioneering no-code software company that enables organisations to unlock the full potential of their data. Its comprehensive Data Platform allows companies to integrate, manage, and automate data efficiently, while its Data Network facilitates secure and seamless data exchange between partners and systems. From connectivity to consumable Data Products, Lobster’s solutions empower businesses across industries to stay agile and competitive. With a presence in DACH, the UK, France, Scandinavia, and the Benelux region, Lobster serves over 2,000 customers globally.