Director of Product Marketing

About Parloa

Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience - one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI already deploying Parloa at scale.

About the role

At Parloa, our AI agents turn customer conversations into lasting loyalty. As a Director, Product Marketing at Parloa you will be a primary architect of how Global 2000 companies rethink their entire customer experience infrastructure. You aren’t just marketing AI; you are defining the new standard for human-AI interaction in the enterprise. You will play a crucial role in developing go-to-market (GTM) strategies, launching marketing initiatives, empowering sales efforts, creating thought leadership, digging into market data, and establishing a thorough understanding of customers and competition. You will be expected to communicate with confidence and authority, think and act strategically, operate autonomously, and collaborate seamlessly across departments and time zones. This director-level role will focus on amplifying our GTM motion across the commercial organization, in collaboration with Revenue Marketing (Demand, Field, Content), Sales, and Partnerships (SIs, Tech, and BPOs) to accelerate Parloa’s growth. This role will be a trusted partner to the VP of PMM and to Parloa product leadership. You will join a team that includes product marketing, customer marketing, competitive intelligence, partner marketing, AI evangelism, and industry marketing.

Areas of ownership

With an owner’s mindset, you will help Parloa move beyond features and benefits to lead the evolution of our market positioning. You will help us define how the Global 2000 perceives the shift to agentic CX for service, sales, and marketing, ensuring we are the undisputed category leader. You will lead a small but mighty team of product marketers who together will be the primary drivers of messaging & positioning for our products, features, and capabilities plus the duties described below. We need you to serve as a player coach, with ownership over your own part of the product portfolio. Specifically, you will work with the Product and Engineering teams to make the roadmap sing, ensure its alignment with the company narrative and GTM plan, and keep all interested audiences, from prospects to partners to customers, in the loop.

• •Own Release Marketing efforts in concert with others in marketing, partners, and GTM.
• •With the content teams, create compelling content to support sales initiatives and joint marketing with partners, be the expert for enablement sessions, and guide communication efforts across multiple audiences and channels.
• •Help empower sales & partnership teams with sophisticated use cases and proof points based on research, infused with competitive differentiators developed in collaboration with Competitive Intelligence, Customer Marketing and Partner Marketing teammates.
• •Amplify our thought leadership on AI agents and AI agent platforms: help source ideas, translate technical concepts into the language of our buyers, create and/or collaborate on content, and speak on webinars and at events.
• •Lead strategic “big bet” initiatives by taking the helm on high-stakes cross-functional projects that help us keep growing revenue 3X. This might include key deal cycles, industry-defining research, strategic partner engagements, or executive event participation.

Who you are

• •8 years of experience in Product Marketing roles, or 10 years of experience working alongside a PMM team in related roles: sales enablement, B2B direct marketing, etc. You should have a deep Product Marketing playbook.
• •10 years of experience managing people.
• •A proven track record of supporting enterprise sales teams with storylines, collateral, enablement, and executive-level deal support.
• •Whether it’s on webinars, at company events, or training the whole Sales team on new products and initiatives, you can capture an audience’s attention.
• •Ambidexterity for both strategy and tactics. You’ve crafted a strategic narrative in collaboration with executive stakeholders, and also created visually appealing sales collateral from top to bottom.
• •Highly preferred: CX product marketing experience (e.g. software for customer service, contact centers, digital experiences/content management, or email/web marketing, etc).
• •Highly preferred: Experience with AI products such as AI agents, copilots, or AI for analytics, platform, workflows, etc.
• •Business fluent in English (C2)
• •Nice to have: Experience working for a fast-growing, private equity or venture-funded B2B software company.
• •Business fluent in German (C2) to support our DACH teams.