Strategic Product Marketing Manager

About Us

Frequentis Group, headquartered in Vienna, is an international provider of communication and information systems for control centers with safety-critical tasks. Worldwide, over 500 customers in approximately 150 countries with more than 45,000 workstations already trust our know-how and many years of experience.

In this position, you will develop the marketing strategy and corresponding activities in the field of safety-critical control centers for ensuring public safety. You will create sales material (e.g., collaterals, videos, event and product presentations) and be responsible for marketing campaigns with a focus on Europe, the USA, the Middle East, and Australasia. With your understanding of B2B/B2G marketing, you will develop creative marketing messages that optimally position our products in the market and establish new themes.

Tasks

• •Development of positioning and communication strategies as well as core messages for global positioning
• •Responsibility for the entire marketing communication mix and its content (sales materials, website, social media, trade fairs, events)
• •Planning, implementation, and analysis of cross-media marketing campaigns (in cooperation with sales and other departments)
• •Planning and responsibility for the marketing budget for this business unit
• •Management of agencies and external service providers as well as project-related leadership of interdisciplinary teams
• •Increasing the visibility and relevance of the business unit on social media
• •Close cooperation with internal interfaces, especially sales, other business units, and the marketing team

Qualifications

• •Completed degree in Business Administration with a focus on Marketing/Communication or comparable marketing education
• •At least 3 years of experience in product/content marketing in an international B2B/B2G environment, preferably in the field of Public Safety
• •High affinity