Product Marketing & GTM Manager

Introduction

Vendure is an enterprise commerce platform without the trade-offs. One coherent, extensible backend that lets technical teams move at speed and stay in full control, instead of choosing between rigid legacy systems and complex DIY stacks.

We started as an open-source commerce framework with an active developer community, and we are now expanding into a commercial enterprise platform with Vendure Platform and Vendure Cloud.

Our strongest fit is with companies whose commerce requirements do not fit a standard template: complex B2B, marketplaces, custom pricing, ERP-heavy workflows, multi-brand setups, and other business models that need to model commerce the way they actually operate, without rebuilding everything from scratch.

We are looking for our first dedicated Product Marketing & GTM hire to help turn this transition into clear messaging, better lead conversion, stronger sales materials, and qualified pipeline.

What We’re Looking For

Product Positioning and Messaging

You will help us clearly communicate the difference between:

• •Vendure Core: our open-source commerce framework
• •Vendure Platform: our enterprise commerce platform
• •Vendure Cloud: our managed Vendure offering
• •Vendure Core Production Support: our support offer for serious Core users

Your work will help buyers understand which Vendure product is right for them without diluting our enterprise platform positioning.

Demand Capture

You will improve how we convert existing demand into the right commercial path.

This includes:

• •improving website messaging and conversion
• •refining the contact form and lead qualification flow
• •creating landing pages for high-intent use cases
• •helping route leads into the right offer
• •supporting email follow-up and nurture flows
• •working on comparison and migration pages
• •improving how we turn inbound interest into qualified opportunities

Sales Enablement

You will create practical material that helps us sell Vendure Platform, Vendure Cloud, and support offerings more clearly.

Examples:

• •sales decks
• •one-pagers
• •case-study slides
• •objection-handling material
• •competitor comparison notes
• •Platform Pilot material
• •Core Production Support proposal templates
• •pricing and packaging explanations

Content and Customer Proof

You will turn Vendure's product strengths and customer stories into useful market-facing content.

This may include:

• •case studies
• •blog posts
• •customer stories
• •product explainers
• •solution pages
• •webinar content
• •LinkedIn posts
• •founder-led content support
• •partner co-marketing material

Partner and Agency Enablement

Agencies and implementation partners are an important part of Vendure's go-to-market motion. You will help create the material partners need to position Vendure with their clients.

This may include:

• •partner pitch decks
• •"Why Vendure" materials
• •co-marketing assets
• •implementation use-case pages
• •partner onboarding content
• •webinar and event support

Marketing Operations and Reporting

You will help make our GTM work measurable.

This includes working with tools such as HubSpot or similar systems to track:

• •lead source
• •lead quality
• •product fit
• •conversion by segment
• •pipeline influence
• •campaign performance
• •website conversion
• •content and landing-page performance

You do not need to be a full RevOps expert, but you should be comfortable working with CRM, forms, dashboards, and basic funnel reporting.

Why Us?

• •A meaningful role in shaping Vendure's transition from open-source commerce framework to enterprise commerce platform.
• •Direct collaboration with the founders and product team.
• •High ownership and visibility.
• •A technical product with an active open-source community.
• •Real customer and partner traction.
• •Flexible working setup.
• •Salary range of €55,000–€70,000 gross/year, depending on experience.
• •Potential performance-based bonus.
• •Opportunity to grow with the company as the GTM function develops.

About Us

Vendure is an enterprise commerce platform without the trade-offs. One coherent, extensible backend that lets technical teams move at speed and stay in full control, instead of choosing between rigid legacy systems and complex DIY stacks.

We started as an open-source commerce framework with an active developer community, and we are now expanding into a commercial enterprise platform with Vendure Platform and Vendure Cloud.

Our strongest fit is with companies whose commerce requirements do not fit a standard template: complex B2B, marketplaces, custom pricing, ERP-heavy workflows, multi-brand setups, and other business models that need to model commerce the way they actually operate, without rebuilding everything from scratch.