Specialist Senior Product Marketing

Specialist Senior Product Marketing (w/m/d)

At PALFINGER, we have been lifting goods to a new level for over 90 years - with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,350 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER.

Product Marketing at PALFINGER is continuously growing to strengthen our global product and market strategy. To reinforce our team in Bergheim (Salzburg), we are looking for a strategic, structured, and collaborative Product Marketer who will own global product positioning and go-to-market strategies for complex industrial products. In this role, you will sit at the intersection of Product Management, Sales, and Marketing, translating complex technical solutions into clear, differentiated market positioning across global markets.

YOUR RESPONSIBILITIES

• •Define and own global product marketing and positioning strategies across the entire product lifecycle to drive sustainable business growth
• •Lead and shape go-to-market strategies in close collaboration with Product Management, Sales, and Regional Marketing, ensuring alignment, strategic clarity, and global consistency
• •Drive global product launches for complex products and services, managing timing, narrative, and readiness, with structured handovers to regional teams
• •Develop product positioning and messaging frameworks that translate technical features into customer-relevant benefits and clear competitive differentiation
• •Act as a strategic partner and project leader, collaborating across Product Management, Sales, and Service to align perspectives, manage cross-functional initiatives, and deliver