Senior Product Marketing Manager (Remote)

Our client, an innovative company in the consumer goods industry, known for its high-quality and market-leading products, is seeking an experienced Senior Product Marketing Manager to further drive the market launch and positioning of its product lines. This role is fully remote, allowing you to make a significant impact on our global marketing strategy from your home location.

Your Main Tasks

• •Development and implementation of marketing strategies for new and existing products, based on sound market analysis and customer understanding.
• •Creation of compelling product positioning and messaging strategies.
• •Planning and execution of go-to-market plans for new products, including coordination with internal teams (sales, product development, PR).
• •Creation of marketing materials such as product brochures, presentations, website content, and sales enablement tools.
• •Conducting competitive analyses and identifying market opportunities.
• •Analysis of marketing campaigns and KPIs to measure success and derive optimization measures.
• •Collaboration with external agencies and service providers for the creation of marketing content and campaigns.
• •Training of the sales team and other relevant stakeholders on product benefits and differentiating features.
• •Building and maintaining relationships with key industry contacts and influencers.

What You Bring

• •Completed degree in Marketing, Business Administration, or a related field, preferably with a focus on consumer goods.
• •Proven professional experience in product marketing, preferably in the consumer goods industry.
• •Deep understanding of consumer behavior and market trends.
• •Experience in developing and implementing go-to-market strategies.
• •Excellent written and verbal communication skills, especially in creating compelling marketing texts.
• •Strong analytical skills.