Senior Product Marketing & Campaign Manager - Befristung 2 Jahre

Do you want to significantly shape kununu's B2C Go-to-Market and product communication?

As a Senior Product Marketing & Campaign Manager (m/f/d), you will play a key role at the intersection of product, brand, and marketing. You will not only be responsible for developing and implementing effective Go-to-Market strategies but also actively shape the strategic development of our campaign and GTM setup.

You will combine deep product understanding, data-driven work, and strong implementation skills – with a clear focus on growth, traffic, and sustainable insights.

The annual gross salary for this position is – depending on qualifications and experience – between €60,000 and €70,000.

Your Responsibilities

• •Development and responsibility for holistic Go-to-Market strategies for product features and initiatives, including clear campaign and launch approaches
• •Definition of clear positioning, narratives, and value propositions in close collaboration with product and brand, based on relevant market and user insights
• •Translation of product roadmaps into scalable campaign strategies
• •End-to-end responsibility for the conception, planning, and implementation of product, brand, and collection campaigns
• •Management of cross-channel campaigns with a focus on performance and impact
• •Responsibility for target definition, budget allocation, and performance control
• •Close collaboration with and management of interdisciplinary teams (Design, CRM, Performance, Tech, etc.)
• •Definition and monitoring of relevant KPIs, as well as data-driven optimization of campaigns and GTM approaches
• •Derivation of concrete recommendations for action for product and marketing
• •Active further development of processes, tools, and structures in the area of campaigns & GTM

What you bring

• •5–8 years of experience in product marketing, growth, or campaign management in a digital environment
• •Solid experience in Go-to-Market strategies, positioning, and product launches, as well as strong exper