Senior Product Marketing Manager

Etc. is the innovation arm of BT Group. We accelerate how BT builds products that connect customers to the beating heart of the country – our network. We reimagine how our network, data, people and partners come together to help businesses transform, and to keep society connected.

We are seeking a Senior Product Marketing Manager to lead marketing strategy, development and execution. They will deploy a wholistic approach that delivers cut through, differentiation and growth. You will be focused on leading product marketing initiatives to support Data and Developer Solutions - the unit that includes Active Intelligence, BT’s mobile powered insights proposition. You will also have the opportunity to grow the role and take on broader Growth and Go-To-Market responsibilities.

This is a cross-functional role that collaborates across Growth and Go-To-Market, Etc. marketing team, brand, product management, sales, commercial, legal and corporate communication teams. We are looking for somebody who possesses a passion for product marketing, knowledge of new and emerging technologies and trends across B2B geolocation data and insight markets, strong lateral thinking skills and who is excited to work in a low-certainty environment.

Key Elements of the Role

• •Define, develop and implement marketing programmes and propositions to drive customer, revenue and business growth.
• •Manage the design, development and implementation of marketing activity within Active Intelligence in support of the overall marketing strategy, plans and objectives.
• •Support with research and analysis, the operational marketing activities that define the propositions/products in the marketing process, the development of new or existing products and/or propositions through the appropriate use of channels.
• •Communicate detail of programmes and translate plans/programmes into detailed objectives.
• •Support the production of business cases for Active Intelligence marketing programmes / campaigns.
• •Create and share content via LinkedIn building awareness of Active Intelligence.
• •Manage and co-ordinate Active Intelligence content of on BT web properties.
• •Create content and landing pages that result in new customer lead generation.
• •Identify opportunities for Active Intelligence to attend, exhibit and speak at relevant conferences and events.
• •Write/co-ordinate the production of blogs, articles, use cases, white papers, guides, podcasts, webinars and downloadable content to promote Active Intelligence.
• •Monitor the competitive landscape for activity highlighting new opportunity and risk.
• •Work with BT’s internal PR team to generate a calendar of regular and ad-hoc stories to enable Active Intelligence to own category.
• •Manage relationships with key stakeholders, partners and suppliers, both internal and external.
• •Measure campaign performance with analytics, continuously optimising campaign and activity to improve lead generation and sales conversion.

Essential Skills / Experience

• •In-depth experience of product marketing – Detailed understanding and experience of product marketing disciplines and track record of utilising the whole marketing mix.
• •Relevant marketing degree and/or significant experience in inhouse or agency roles.
• •Exceptional verbal and written communication skills – Proven skills in delivering high quality written content and storytelling.
• •B2B data and insights knowledge – understanding and experience of data and insight products, emerging technology trends and B2B business models.
• •Zero to one experience and mindset – experience and comfort operating in hands-on, fast moving environment with low certainty and end to end ownership.
• •Experience with product marketing and CRM tools – strong working knowledge and experience of using product marketing software packages, CRM (e.g. Salesforce) and reporting tools.

Desirable Skills / Experience

We will consider a range of candidates, even if they do not meet all the criteria listed.

• •Awareness of how to grow the engagement, audience and customer base of an B2B startup/scaleup business.
• •Ability to influence key stakeholders to get things done and delivered on time and on budget.
• •Exceptional verbal and written communication skills.
• •Analytical skills.
• •Relationship management.
• •Experience managing small teams and coordinating non-direct reports.
• •Ability to develop and sustain close working relationships with key stakeholders in product, business development and external suppliers and partners.
• •Demonstrated ability to understand and explain complex concepts and data.
• •Ability to make data-driven decisions.
• •Excellent interpersonal and collabor