Product Marketing Manager, Clash of Clans

Clash of Clans is one of the most successful mobile games ever made, and we're looking for a Product Marketing Manager to accelerate Clash of Clans' growth over the next three years and beyond. This is a senior individual contributor role. You'll connect brand, UA, creative, and data science — then turn that into campaigns that grow revenue and installs. You'll report directly to the Marketing Lead and work closely with cross-functional teams across game, economy, UA, creative, and analytics. We want someone with a clear point of view who can take ownership, drive decisions, and set a higher standard for how we market Clash of Clans.

What You'll Be Doing

• •Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations.
• •Coordinate global marketing efforts and drive alignment with the product and business goals.
• •Work closely with the game team to relay market demands and potential improvements.
• •Drive and facilitate cross-functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.
• •Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.
• •Partner with the game team and community team to build marketing strategies around major content launches and seasonal moments, ensuring UA, creative, and brand work together to maximise impact.
• •Translate brand positioning into structured, repeatable creative hypotheses and test frameworks.
• •Develop a sharp, data-driven understanding of who we're targeting and how to reach them effectively.
• •Partner with Analytics to evolve player profiles beyond existing players — identifying lapsed segments, new audiences, and high-value cohorts.
• •Translate audience insights into actionable creative and channel strategy.
• •Drive the direction to extend Clash of Clans' presence beyond its core community, reaching new and lapsed players through emerging and non-endemic channels.
• •Identify and test channels beyond traditional mobile UA (CTV, OOH, podcast, partnerships, CRM).
• •Input into a CRM strategy — push, email, and re-engagement — in partnership with the game's Product Manager.
• •Build measurement that actually tells us what's working and what isn't.

As the primary partner to Analytics and Data Science, you will

• •Define season- and campaign-level KPIs that link marketing activity directly to game health metrics.
• •Build frameworks that help leadership make confident business decisions across all marketing channels.
• •Own longer-term measurement thinking including lifetime value modelling and cross-channel attribution.
• •Partner with the UA team on the Clash of Clans performance marketing goals and strategy, encompassing paid acquisition, ASO, creative development, and organic search.

What You Have

• •Experience and strong understanding in product marketing and performance marketing - ideally within mobile gaming
• •Solid understanding of performance marketing mechanics, not just the outputs
• •Strong analytical skills; comfortable working with large datasets and interpreting complex measurement frameworks
• •Experience partnering with Data Science or Analytics teams to build business cases and drive measurement strategy
• •A structured thinker who can develop frameworks and operating rhythms, not just respond to briefs
• •Experience on a live-service game or subscription product with strong retention dynamics

Would Be Nice if You Also Have

• •Excellent communication skills — equally comfortable presenting to leadership and hands on with creative or data teams
• •Familiarity with media mix modelling, incrementality testing, or P-ROI frameworks
• •Experience managing or influencing creative production pipelines at scale
• •International marketing experience across Europe and North America