Senior Product Marketer Digital B2C/Growth

Senior Product Marketer Digital B2C/Growth

Marketing

Netherlands

Full-time, Part-time, Permanent position

What Will You Do

Keesing is moving into a next phase in the development of its digital B2C activities. New digital propositions are being developed, but the coming phase is focused on proving structural commercial value and scalability.

To take that step, we need to validate hypotheses, build proof points and make substantiated choices on what to scale further and how. This is essential to drive growth and demonstrate the value of our digital activities.

This responsibility is currently fragmented across the organization. That is why we are introducing this role: a Sr. Product Marketer Digital B2C/Growth who takes ownership of commercial validation and growth of our digital propositions.

As Sr. Product Marketer Digital B2C/Growth, you are the driving force behind the commercial validation and growth of our hybrid (print and digital) and fully digital propositions. You work closely with local marketing teams on execution and translate product development from HQ into positioning, commercial value and proof points.

Your Role

You report hierarchically to the Marketing Manager Keesing the Netherlands and have a dotted line to the Head of E-Commerce & Digital B2C. In this role, you seamlessly switch between strategy and execution and act as the connecting link between Digital B2C Product Management, CRM, E-Commerce, Data/BI and the local marketing teams.

In practice, this means you are responsible for:

• •Positioning and value proposition: developing clear propositions for digital products such as Play, e-magazine, bundles and flexible subscriptions. You translate features into concrete customer benefits, define target groups per product, sharpen messaging and clearly differentiate the offering from competitors.
• •Hypothesis-driven testing: leading the definition and prioritization of the roadmap such as A/B testing, pricing tests and funnel optimization together with internal stakeholders, the B2C Data Analyst and external agencies where relevant. You translate results into proof points and recommendations for commercial rollout and actively share learnings with marketing teams in the countries.
• •Go-to-market strategy: developing and coordinating structured launch and test plans in collaboration with country marketing teams and Digital B2C, including pricing strategies, bundles, promotions and KPI frameworks.
• •Performance and optimization: analyzing conversion, churn and engagement, optimizing campaigns and product pages, and further developing propositions.
• •Internal alignment and enablement: documenting tests and proof points, supporting countries in activation and go-to-market, and developing commercial toolkits.

What Do We Offer?

As a Sr. Product Marketer Digital B2C/Growth at Keesing Media Group in Amsterdam, you will become part of a unique employer. This means ownership and control over your own career.

Additionally:

• •A competitive salary, aligned with your knowledge and experience
• •Annual profit sharing
• •A one-year contract
• •Pension through Stichting Mediahuis Pensioenfonds (2/3 employer, 1/3 employee)
• •A Personal Choice Budget (PKB) that you can use as you see fit
• •A hybrid working structure with attention to a healthy work-life balance
• •A home working allowance of €2.35 per day
• •A daily optional in-house lunch
• •A vitality scheme
• •A puzzle subscription of your choice.

What Do You Bring

• •5 to 8 years of experience in product marketing, digital marketing or growth
• •Strategic and hands-on mindset
• •Experience in testing and launching digital (B2C) products and services and developing go-to-market strategies
• •Experience working across multiple markets and cultures
• •Knowledge of subscription