Borgholzhausen, GermanyOn-siteSenior PMMB2B SaaSPosted 1 day ago
TL;DR
This Senior PMM role at Stryker means you'll be shaping how medical technology products are brought to market for healthcare professionals. If you're a seasoned B2B PMM who loves making a real impact in health tech, you'll thrive in this onsite role.
About the role
Translated from GermanOverview
You are responsible for the strategic product positioning of 4ALLPORTAL and develop messaging ICPs, persona models, and value propositions that empower our complete marketing and sales. You build a clear go-to-market engine that promotes organic growth, positions our brand distinctly, and increases efficiency in the sales cycle. Your work ensures consistent market communication that clearly stands out against competitors.
Your exciting tasks with us
- •Development and leadership of a consistent product and communication strategy including ICP, persona, messaging, value proposition, and pain points
- •Building clear narratives for all target groups and industries, and translating complex product features into understandable value propositions
- •Go-to-market planning for product releases, positioning, storylines, campaigns, and sales materials
- •Conducting structured competitive analyses and deriving strategic positioning and content measures
- •Developing strategic campaigns together with Performance Marketing, Sales, and Product
- •Conception of content for marketing automation as well as intelligent, AI-supported workflows
- •Development of sales enablement materials for buying centers, ROI arguments, product comparisons, and deal acceleration
- •KPI monitoring for positioning, content performance, conversion, impact, and pipeline influence
Ideally, you bring the following skills
- •Several years of experience in B2B SaaS product marketing with a focus on positioning, messaging, and go-to-market
- •Profound understanding of complex buying centers and technically demanding software environments
- •Strong ability to develop ICP and persona models, messaging frameworks, and product storylines
- •Marketing automation and workflow professional, proficient in using tools, automatisms, and AI-supported processes
- •Ability to develop content that clearly differentiates and has a measurable impact on conversion, sales cycle, and pipeline
- •Experience in competitive analysis and deriving concrete differentiation strategies
- •Strong communication and conceptual skills as well as experience in managing cross-functional teams
Interested in this role?
Apply directly on Stryker Corporation's website.