Product Marketing Specialist

For a leading company in the design and production of components, we are looking for a:

Product Marketing Specialist

The resource will play a key role in developing and guiding product marketing strategies, actively contributing to the competitive positioning of the company's offering and supporting the business through a data-driven and market-oriented approach. The position is focused on strategic product marketing.

The resource will work independently at the reference plant, without a direct reporting team, reporting to the Sales & Marketing Manager and collaborating cross-functionally with the R&D department.

Main Responsibilities

• •Define and develop the strategic positioning of products on the market;
• •Analyze market trends, technological evolution, and the competitive landscape;
• •Monitor competitors, product benchmarks, and pricing strategies;
• •Collaborate with R&D in defining technical specifications and evolving the product range;
• •Manage the product life cycle (Product Life Cycle Management);
• •Support strategic decisions through market analysis, profitability, and business opportunities;
• •Contribute to defining Go-To-Market strategies;
• •Develop analyses related to segmentation, target market, and value proposition;
• •Translate market needs and customer feedback into concrete input for product development;

What We're Looking For

We are looking for a profile with a strong combination of:

• •Technical skills and product sensitivity;
• •Strategic vision and business orientation;
• •Analytical skills and a structured approach to marketing.

Required Skills

• •Experience in Product Marketing, Strategic Marketing, or Product Management roles in industrial/manufacturing contexts;
• •Experience in managing activities related to pricing, competitor analysis, product portfolio, and market intelligence;
• •Ability to understand technical products and effectively communicate with R&D functions;
• •Aptitude for operational autonomy and direct activity management;
• •Data-driven, market-oriented, and business development-focused approach;

Origin from companies operating in technical, industrial, or safety/electronics sectors will be considered a preferential title.

Workplace

Almese (TO)

Activity performed entirely in person. Smart working is not foreseen.

Contract and Remuneration Package

• •Direct permanent contract
• •Indicative Gross Annual Salary: €50,000
• •MBO
• •Meal vouchers