Product Marketing Manager

About the Company

It is a medium-sized metalworking company, with consolidated revenues around €80M. It has a well-structured organization chart, is very attentive to internal processes, and strongly oriented towards continuous improvement; Lean principles are applied in both Operations and office. Extremely dynamic with a strong customer/service culture. Main office in Vicenza and foreign branches, international markets.

Job Opportunity

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Position

We are looking for a: Product Marketing Manager

Role Objective

The company brand is well-positioned and known, and its products, in constant technological evolution, are able to meet the evolving demands of the market. The function works closely with product engineering and sales and is able to define and communicate the value proposition of products, guide go-to-market strategies, and support sales and product teams to accelerate market adoption.

Main Responsibilities

• •Analyze market, competitors, and performance metrics;
• •Collaborate with Product, Sales, Customer Success, and Marketing to align strategy and roadmap;
• •Participate in trade fairs and experience customer relationships firsthand;
• •Develop positioning and key messages;
• •Plan and launch go-to-market campaigns for new products and features.
• •Create sales materials: pitches, product sheets, demos, case studies, and website content.
• •Train the sales team and gather customer feedback to contribute to product evolution.

Requirements

• •A technical degree, preferably one that allows understanding of electronic product characteristics;
• •Experience in product marketing, preferably in an industrial context with a technical product;
• •Skills in go-to-market strategy, positioning, and B2B communication.
• •Analytical skills and results-orientation; familiarity with data and KPIs.
• •Excellent communication skills and cross-functional attitude;
• •Fluent Italian; advanced English;

Opportunities

Opportunities for professional growth in an expanding company.