TL;DR
This role at Cooler Master means you'll be the go-to person for launching and marketing awesome computer hardware, from coolers to cases. If you're a hands-on PMM who loves tech and thrives in a collaborative, in-person environment, you'll really shine here.
About the role
The Opportunity
Cooler Master is at a pivotal moment. For 30 years we’ve built iconic products for creators, gamers, and enthusiasts around the world. Now, our mission is to turn those products into stories that resonate deeply with local markets.
As Product Marketing Specialist for Europe, you will be at the heart of that transformation. You’ll own the bridge between global vision and local impact. Your work will ensure that when Cooler Master launches a product, customers across Europe not only know about it — they want it.
What You’ll Do
- •Lead Go-to-Market Strategy — Own GTM in your region(s), shaping how launches roll out from concept to channel execution.
- •Be the Storyteller — Take global campaign frameworks and collaborate with local teams to make it resonate in French, German, Italian, or Eastern European markets, weaving cultural nuance into every message.
- •Enable the Market — Equip sales and channel partners with launch packs, one-pager, and A+ content that drives sell-through. Gather critical market feedbacks for Global strategy improvement.
- •Champion Localization — Collaborate with local industry partners aligning campaigns and GTM deployment.
- •Drive Visibility & Conversion — Work closely with PR, KOL, and Digital teams to bring Tier-1 coverage and authentic regional influence that drives revenue conversion
- •Measure and Optimize — Partner with our new analytics team to ensure every launch is backed by data and insights.
Who You Are
- •A natural connector who thrives in cross-cultural, multi-country environments.
- •A marketer with vision, excited by storytelling, brand building, and making complex products irresistible.
- •Fluent in English and at least one key EU language (Dutch, German, French, Italian, or Polish a plus).
- •Experience in product marketing or GTM in consumer tech, gaming, or PC hardware is a strong advantage.
Why Cooler Master?
- •Join a brand known globally but ready to rebuild its local presence in Europe.
- •Be the first wave of a revitalized marketing team in EU — shaping how the brand reintroduces itself to customers.
- •Work closely with global leaders, creative directors, and technical experts, while having autonomy to adapt and localize.
- •Be part of a company that values both factory-born precision and creative brand daring.
Interested in this role?
Apply directly on Cooler Master's website.
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