Product Marketing Specialist - Toepassen

Product Marketing Specialist

Ready to turn complex tech into compelling stories that sell?

We’re looking for a Product Marketing Specialist who thrives at the intersection of product, marketing, and data. In this role, you’ll shape how our products show up in the market — from positioning and launches to digital shelf excellence.

You’ll work cross-functionally with Product Management, MarCom, and regional teams to ensure our portfolio is not only accurate and competitive, but truly market-ready.

This is a hands-on, high-visibility role for someone who enjoys both strategic thinking and operational execution.

Key Responsibilities

1. Communication and Collaboration

• •Serve as the key liaison between Product Management and Marketing to ensure strong alignment on product strategy and priorities.
• •Translate complex technical features into clear, customer-focused value propositions across marketing and sales materials.
• •Act as the subject matter expert on product capabilities and roadmap to support marketing initiatives.
• •Partner closely with MarCom teams to develop impactful product communication assets including landing pages, press releases, and campaign content.
• •Ensure consistent and compelling messaging across all customer touchpoints.

2. Product Information Management (PIM)

• •Own the accuracy and completeness of product specifications within the PIM system.
• •Perform regular audits to ensure product data is up to date, consistent, and market-ready.
• •Collaborate cross-functionally to collect, validate, and maintain product information.
• •Drive best practices for product data governance and quality.

3. Website Product Page Management

• •Oversee creation, maintenance, and optimization of product pages on the company website.
• •Ensure all product pages reflect accurate specifications, visuals, and messaging aligned with PIM data.
• •Collaborate with web development and design teams to enhance user experience and conversion.
• •Monitor and analyze product page performance and implement improvements based on insights.
• •Ensure strong retail and e-commerce product presentation standards.

4. Strategic Marketing Support

• •Develop and maintain product positioning and messaging frameworks in partnership with Product Management.
• •Support go-to-market planning and execution for new product launches.
• •Create and maintain sales enablement materials to support commercial teams.
• •Conduct competitive benchmarking and claim validation.
• •Translate market and performance data into actionable business recommendations.

5. Process Optimization

• •Champion continuous improvement in product marketing workflows and launch readiness.
• •Strengthen ways of working between Product Management and Marketing teams.
• •Identify opportunities to streamline PIM and website update processes.
• •Drive efficiency, accuracy, and speed in product marketing operations.

Experience

• •Bachelor’s degree in Marketing, Business Administration, Engineering, or related field.
• •Around 3 years of experience in Product Marketing, Product Management support, or Marketing.
• •Experience within consumer electronics, IT hardware, displays, or peripherals preferred.
• •Experience in B2C and/or B2B technology environments.
• •Exposure to global or regional roles is a plus.

Soft Skills

• •Strong written and verbal communication skills in English (additional languages are a plus).
• •Ability to simplify complex technical concepts for different audiences.
• •High attention to detail and strong ownership mindset.
• •Proactive, structured, and comfortable working in cross-cultural teams.

Technical & Functional Skills

• •Product positioning and messaging framework development.
• •Go-to-market planning and launch support.
• •Competitive benchmarking and claim validation.
• •Sales enablement material development.
• •Hands-on experience with PIM systems is a plus.
• •Strong Excel skills (spec comparisons, product matrices).
• •Understanding of retail and e-commerce product positioning.
• •Ability to translate data insights into actionable recommendations.