Product Marketing, Senior Manager

Job Overview

Under the responsibility of the Director of the Commercial Strategy, and in coordination with the Marketing team, the Product Marketing Manager will define the product marketing initiatives, positioning, messaging and strategy for the product portfolio. They are also responsible for driving the go-to-market strategy, positioning, messaging, and competitive differentiation to help establish our products and services as industry leaders. They will develop, implement, and execute a marketing strategy roadmap for all the verticals of the connectivity product offerings.

What You'll Do

Work at the intersection of commercial management, marketing and business development to ensure alignment and impact, bridging the gap between product & service development and end-user engagement. Responsibilities include:

• •Develop and execute comprehensive go-to-market plans for current product portfolio and new product launches.
• •Craft compelling product positioning and messaging that resonates with target audiences across verticals (e.g., maritime, government, aviation etc.) and geographies.
• •Translate technical features into customer-centric benefits.
• •Translate market research to understand customer needs, competitive landscape, and industry trends, and develop insights into impactful marketing strategies.
• •Own the GTM strategy for new product launches, including segmentation, and launch planning.
• •Collaborate with commercial management, marketing, business development, and sales teams to ensure alignment on priorities and execution.
• •Develop tools, content, and programs to accelerate sales enablement and willingness to buy.
• •Track and analyse product marketing KPIs, including campaign performance, and customer engagement. Continuously optimise strategies based on data and feedback.

What It Takes

• •Bachelor’s degree in Marketing, Business, or a related field.
• •8+ years of experience in B2B product marketing, preferably in satellite communications, telecommunications, or a related field.
• •Strong understanding of satellite communication products, services, and technologies.
• •Proven ability to help develop GTM strategies and drive successful product launches.
• •An ability to translate complex technologies into clear, customer-centric messaging.
• •Data-driven approach with proficiency in analytics tools to measure campaign success and ROI.
• •Strong project management skills and the ability to manage multiple projects simultaneously.