Product Marketing Manager

Within the Marketing department, the Product Marketing Manager will play a key role in the interface between the product, the business, and the market. A true specialist in payment solutions, they will define the positioning of offers, manage their market launch, and contribute to their commercial performance, working closely with the Product, Sales, and Tech teams through:

• •the definition of HiPay's value proposition as well as that of its products;
• •the structuring and evolution of HiPay's brand architecture: positioning and naming new products within it;
• •steering the go-to-market strategy (marketing & communication), continuously and during product launches, with activation on the main channels (website, blog, newsletter, email, paid campaigns and co-marketing with channel/technical partners);
• •conducting the feedback collection phase during product launches in order to adapt the go-to-market strategy before launch, if necessary;
• •the creation of all external marketing materials, including key messages, visuals, sales presentations, customer cases / testimonials (with the support of the rest of the marketing team);
• •supporting sales teams with storytelling, positioning tools (e.g., battle cards) and compelling sales narratives.

Why join HiPay?

• •Personal growth : Innovative projects, challenges and support to help you evolve.
• •Boost your career : you will develop expertise in a very rich and constantly evolving field
• •Joining a team : beyond the professional experience, it's a human adventure we're offering you

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Desired profile

This job is for you if…

• •You work in the payments industry and have a good understanding of the ecosystem.
• •You love to break down complex subjects and synthesize them simply to maximize their impact
• •You are used to managing several projects in parallel while ensuring rigorous monitoring and effective project management.
• •You enjoy collaborating with multiple teams and different specialists, ensuring that each contributor intervenes where they have the greatest impact.
• •You demonstrate a natural curiosity and a strong interest in understanding products, their uses, and their business value.
• •You have a sharp critical mind, know how to step back and challenge the status quo constructively.
• •You pay particular attention to adapting your level of speech and your posture depending on your interlocutors.
• •Humble and attentive, you value teamwork and collaborative dynamics

Interview Procedure

The recruitment process

• •Initial discovery exchange ~ 15 min, by phone
• •HR interview with Jessica , Talent Manager ~ 1 hour, video conference
• •Practical case study followed by a meeting and feedback session with Ricarda , Head of Marketing ( approximately 2 hours, in person).
• •Interview with Stanislas , Chief Expansion Officer (CXO) ~ 30 min, video conference

We're waiting for your CV!

Ready to take on new challenges in a stimulating FinTech environment? Apply now and come experience the HiPay adventure!

We believe that every career path is unique, so don't hesitate to apply even if you don't meet all the requirements. Your motivation and potential are just as important to us as your skills.