Product Marketing Manager

Job responsibilities

With HiPay, explore new perspectives in FinTech. With recognized experience in the payment industry, HiPay combines expertise and technological innovation to serve international clients such as VeePee, Ankama, Nocibé, Jonak, and Biocoop. As a global payment partner, we place data at the heart of our approach to offer solutions tailored to the needs of our merchants and support them in their growth.

Your future job at HiPay

Within the Marketing department, the Product Marketing Manager will play a key role at the interface between product, business, and the market. A true specialist in payment solutions, they will define the positioning of offerings, manage their market launch, and contribute to their commercial performance, in close collaboration with the Product, Sales, and Tech teams through:

• •defining HiPay's value proposition as well as that of its products;
• •structuring and evolving HiPay's brand architecture: positioning and naming new products within it;
• •leading the go-to-market strategy (marketing & communication), continuously and during product launches, with activation on key channels (website, blog, newsletter, email, paid campaigns, and co-marketing with channel/technical partners);
• •conducting the feedback collection phase during product launches to adapt the go-to-market strategy before launch, if necessary;
• •creating all external marketing materials, including key messages, visuals, sales presentations, client cases/testimonials (with the support of the rest of the marketing team);
• •supporting sales teams with storytelling, positioning tools (e.g., battle cards), and convincing sales narratives.

Why join HiPay?

Personal growth: Innovative projects, chall