Product Marketing Manager

Company Description

A 100% independent software publisher, based on the outskirts of Nantes, RCA develops two ranges of software: A range of 13 products for accounting firms and a collaborative digital platform in SaaS mode for accountants and their clients (VSEs).

For over 10 years, the company has continuously evolved. With 3 people in 2007, we are now 250 employees committed to the RCA adventure!

Job Description

Under the management of the Marketing Manager, you will join a team of 3 PMMs and evolve within a trio composed of a Product Designer and a Product Manager. In close collaboration with the Product and Sales teams, you play a key role in the success of our solutions and offers. Close to our customers and the market, you define the go-to-market strategy, manage launches, analyze performance, and coordinate the necessary actions to ensure a successful market launch.

Your Missions

1. Market analysis, customer knowledge, and ICP

• •Develop customer knowledge in conjunction with the Data and monitoring teams
• •Enrich and analyze ICPs and personas to disseminate a customer-oriented culture within the teams

2. Definition of positioning, value, and offer strategy

• •Build a clear, differentiating, and customer-centric value proposition
• •Build offers and their pricing
• •Create a coherent product narrative that harmonizes internal discourse (Product, Sales, Marketing) and supports the roadmap.

3. Go-to-market (GTM), launch, and team enablement

• •Deploy comprehensive launch plans
• •Coordinate internal stakeholders and provide Sales support materials
• •Implement the go-to-market plan for offers, ensure consistency of marketing assets, and manage launch KPIs (pipeline, conversion, adoption).

4. Performance monitoring, continuous optimization, and lifecycle management

• •Analyze data (AAARRR, activation, usage, expansion, churn, NPS) and collect customer feedback to improve the product experience.
• •Adjust positioning, features, offers, or pricing according to evolving needs, competition, and market insights.
• •Work in close collaboration with internal teams and partners to continuously and structurally evolve solutions.

You play a central role in the life of RCA by collaborating daily with numerous internal stakeholders (PMs, designers, sales, CSMs, customer service) and external ones (partners, clients).

Qualifications

Your Profile

• •You have at least 3 years of experience in a similar position, ideally in a SaaS or IT environment
• •You have experience in B2B product marketing, as well as a good understanding of go-to-market challenges
• •You are comfortable with project management, with a good capacity for cross-functional coordination
• •You know how to define, monitor, and analyze KPIs to measure the impact of your actions

Additional Information

Permanent contract position, to be filled in Nantes. Fixed salary between €40k and €44k + benefits: €2k in bonuses, SWILE card €10.5, profit-sharing / PEE, gift vouchers, CSE, leisure budget, concierge service, 2 days of remote work, 5 RTT days + 3 additional days of leave offered (birthday, Whit Monday, personal life leave).

RCA company studies all applications, including those from people with disabilities, with equal skills.

Want to join the team? Trust us and join the RCA adventure!

Welcome to RCA