Product Marketing Manager

Reporting to the Marketing Director, the Product Manager (M/F) is responsible for one or more product offerings. After conducting a target market analysis, you will participate in defining and evolving product specifications in line with customer expectations and the sales department. You will build and implement a Marketing plan, and you will manage the commercial performance of the offerings. You will rely on the technical expertise of the project management department and collaborate closely with the sales and legal departments.

Details of Missions

Marketing Strategy

Designs and updates the marketing plan for their product(s).

Action Plan

Manages and implements the resulting actions throughout the year:

• •Leading Working Groups
• •Monitoring and analyzing functional evolution requests, opportunity studies, and drafting expressions of needs, participating in acceptance testing.
• •Managing the content of guides, manuals, webinars, and in-person training sessions.
• •Animating webinars.
• •Creating sales support tools.
• •Participating in events and analyzing ROI.

Market Watch

(technologies, customers, competition). The objective is to continuously evolve its offerings and develop new solutions.

Qualifications

• •Education: Master's degree from a Business School.
• •5 years of experience in a similar position.
• •A strong interest in digital tools is essential.

Working Conditions and Benefits

• •40/50 K€ depending on profile.
• •Remote work 2 days a week.
• •RTT (Reduction of Working Time).
• •Meal vouchers at 11 € (60% covered).
• •Health insurance/provident fund.
• •Profit-sharing/participation.
• •Occasional travel to be expected (10 per year)

Ref: a1unht39m2