Product Marketing Manager

At Hellowork, we help thousands of companies recruit every day. Behind our solutions, there is a simple ambition: to make recruitment more effective, more transparent and more human. But in a fast-evolving market, one challenge constantly arises: to offer candidate and recruiter solutions that are not only high-performing, but clear, useful and truly differentiating for recruiters.

This is precisely where the Product Marketing Manager has a key role to play!

Job Missions

As a Product Marketing Manager, you are at the heart of the product teams and will also work with marketing and business. Your role: to ensure that what we build is understood and relevant! To do this, you intervene at each key stage:

Market & Client Understanding

• •Analyze, understand the recruitment market and its functioning, then transform these analyses into useful insights to guide decisions.
• •Identify product opportunities from data and field feedback.

Positioning & Value Proposition

• •Clarify what we offer, for whom, and why it matters.
• •Transform features into concrete benefits and build a simple, readable and differentiating positioning.

Offer Structuring

• •Give coherence to all our solutions and simplify the understanding of our offer, both internally and externally.
• •Align product, marketing and business around a common vision.

Go-to-Market

• •Build effective launches (targeting, messages, objectives) and ensure that each new feature finds its place in the market.
• •Coordinate teams to ensure clear and impactful activations.

Adoption & Performance

• •Monitor product usage and adoption.
• •Identify what works, what needs to evolve and adjust actions to maximize business impact.

Profile

• •You have experience in Product Marketing (or a cross-functional product / mar role)