Product Marketing Manager - Corporativo (Chamartín)

We are looking for professionals who want to be part of our great industrial project.

We are a Spanish company with a strong international presence and over 60 years of experience offering innovative and sustainable solutions to improve building envelopes and people's quality of life.

We are currently looking for a Product Marketing Manager with a corporate focus, responsible for defining, structuring, and elevating the global positioning of our products and solutions.

The role's objective is to build the product marketing architecture at a corporate level, ensuring consistency, clarity, and differentiation across all markets, and enabling local teams to execute more effectively.

Responsibilities

Global product positioning

• •Define and lead the comprehensive positioning frameworks for key product categories.
• •Build clear, differentiated, and scalable value propositions.
• •Adapt technical capabilities into high-level messages oriented towards the customer and market.
• •Ensure consistency of discourse across all markets and business units.

Product marketing architecture (corporate layer)

Design and structure the product marketing model at a corporate level:

• •Messaging frameworks
• •Value proposition structures
• •Product storytelling guides

• •Define standards on how products are presented, explained, and compared.

Commercial narrative and strategic enablement

• •Develop high-level commercial arguments for key product lines.

Create key corporate tools:

• •Base presentations
• •Value-based selling frameworks
• •Strategic narratives by category
• •Catalogs & Samples

• •Elevate the quality and consistency of the technical-commercial discourse throughout the organization.

Portfolio consistency and strategic alignment

• •Ensure portfolio consistency, avoiding fragmentation in positioning.
• •Support the prioritization of strategic categories through a solid narrative.
• •Collaborate with Product to align the portfolio structure with market logic.

Cross-functional coordination (in a matrix context)

Act as a connection point between:

• •Product
• •Marketing
• •Commercial Management

• •Translate corporate strategy into clear product marketing frameworks.
• •Guide local teams without direct involvement in execution.

Experience requirements

• •5–7 years of experience in product marketing, strategic marketing, or similar roles
• •Experience in B2B, industrial, or technical environments
• •Experience in corporate or multinational structures
• •Proven track record in defining positioning, narrative, and frameworks

If you meet the required profile and share our values: transparency, collaboration, sustainability, efficiency, continuous improvement, and long-term vision, we offer you a great professional opportunity to join our company and the DANOSA challenge.