Product Marketing Manager (Idle RPG) (New Game)
TL;DR
This role is all about launching a brand-new Idle RPG game, so you'll be the go-to person for bringing it to market at Plarium, a big name in mobile gaming. If you're a PMM who loves games and wants to own the launch of a new title from the ground up, this is your chance to shine!
About the role
Plarium is an international developer of award-winning mobile and desktop games. More than 1200 of our specialists work remotely or at offices in Israel, Ukraine, Poland, and Spain.
RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 16 years’ experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.
We are looking for a Product Marketing Manager embedded in the Israeli studio. The studio is responsible for developing a new Idle RPG, with a separate centralized marketing organization covering UA, creative production, and data. This role will focus on the mobile Idle RPG.
Responsibilities
- •Driving go-to-market planning across all launch stages (Tech Launch, Alpha, Beta, Soft Launch, Global Launch)
- •Using knowledge of midcore games (especially idle RPGs), their players, and the competitive landscape to guide decisions
- •Owning creative strategy, from defining brand guidelines and creative pillars to supporting efficient brief creation (including AI-assisted workflows)
- •Monitoring competitors using tools such as Sensor Tower, Meta Ad Library, TikTok Creative Center, and YouTube Ads
- •Working cross-functionally with UA, Creative, Data, and Business teams toward shared goals
What we expect
- •3+ years in F2P mobile gaming marketing, ideally idle RPGs
- •At least one full launch cycle owned or co-owned – soft launch through global launch
- •Proven experience in developing and executing GTM strategies
- •Proficiency in using Sensor Tower to analyze creative performance
- •Experience working with marketing analytics, including attribution, cohort data, LTV, and ROAS
- •Fluent in CTR, IPM, CPI, D1/D7/D30 retention
- •Experience with store presence & ASO
- •Experience in creative briefing and testing, including hypothesis building, audience framing, A/B testing, and iterative optimization
- •Comfortable using AI tools in day-to-day work, with exposure to generative AI for visual assets
- •English language skills at the advanced level or higher
Desired
- •Comfortable building of lightweight pipelines and motivation to develop agentic workflows as core infrastructure
- •Education or experience in graphic design
What we offer
- •Officially registered full-time employment
- •20 to 26 days of paid leave, depending on the country in which your employment is registered
- •Medical support for you and your child along with paid leave if you or your child are sick
- •Individual development plan and regular feedback
- •Professional seminars, workshops, courses, and internal training programs
- •Opportunity to take an interest-free loan
- •Reimbursement of gym membership fees, and running club
- •Opportunity for counseling with psychologists
*Note: Benefits may vary by country.
Interested in this role?
Apply directly on Plarium's website.
Also available in
Similar roles
PMM Jobs Weekly
Get the best product marketing roles in Europe delivered to your inbox every Monday.