Product Marketing Manager* Alpina (Weiße Farben)

About Us

With around 6,300 employees and numerous production sites at home and abroad, as well as 1.58 billion Euros in revenue, we are one of the leading corporate groups for paints, varnishes, building protection, and energy-saving thermal insulation composite systems in Europe, based in the Rhine-Main area. In both the professional and DIY sectors, we are market leaders with our well-known brands Caparol and Alpina.

The Opportunity

To strengthen our Market Management team, we are looking for you as a Product Marketing Manager* Alpina (White Paints) as soon as possible. In this role, home office and mobile working within Germany are possible for a total of 9 days/month (based on a full-time position).

What Awaits You

• •You conduct market research and monitor competitor activities to identify opportunities and risks in the white paints product portfolio.
• •You analyze portfolio and customer developments and derive further developments of existing assortments and marketing concepts from them.
• •You manage internal and external interfaces and work closely with our sales team to translate market needs into concrete product offerings.
• •You evaluate the potential for new products and close market gaps through targeted strategic product introductions.
• •You develop complete product concepts and their market introduction, including placement measures for the point of sale and online channels.
• •You implement marketing plans to achieve defined goals and increase product visibility.
• •You analyze and control marketing activities using relevant KPIs, thus ensuring the success of your assortments in the market.

What You Bring

• •You have a completed degree in marketing, business administration, or a related field.
• •You possess at least 3 years of experience in marketing or product management, ideally in a branded goods company, and ideally have knowledge of trade marketing.
• •You have a good sense for customer needs.