Product Marketing Lead

At Birdie, we believe every older adult deserves to live happily and safely at home. We’re on a mission to transform the way care is delivered – empowering care providers with digital tools, real-time insights, and predictive technology to help older adults live independently for longer. Join our flock and help shape the future of care.

Our Impact

Together, we’re making a real difference:

• •Supporting over 117,000 older adults to remain safe and independent at home
• •Trusted by over 1000 homecare providers across the UK and Europe
• •We delivered more than 73,000,000 hours of care with the Birdie app in 2024

"The Birdie team is simply fantastic. From customer service to events, their passion and commitment to supporting the sector really shines through. They genuinely care about what they do, and it shows in every interaction." Darren Woodhead Director, Sherbutt Home Care Services

Meet Our Birdies

Birdie is powered by passionate people from a range of backgrounds – technologists, designers, care experts, data scientists, and more – all united by one purpose: changing social care for good.

Zain, Account Executive “Birdie is transforming the lives of millions of elderly adults, as well as my own”

Lorenzo, Engineering Manager “At Birdie, we are empowered to revolutionise care through technology, everyday!”

Jasmine, Product Marketing Manager “Our collaborative teams at Birdie make it inspiring to be creative and always be learning.”

Life at Birdie

Birdie is more than a workplace. It’s a community of people who care deeply about making the world a better place. Many Birdies have personal experience of what care for older adults looks like, and many don't – but they're all here to make a difference. We’re curious, ambitious and kind. We value transparency, personal growth, and work-life balance. We laugh together, support each other, and celebrate the wins, whether they're big or small.

We Dare to Care

The sector that we serve is almost constantly under siege. We don’t pretend that we can solve every challenge but we know that it’s our responsibility to lend what strengths we have to supporting the sector's causes. We want to do our bit.

We Listen Hard

Co-creation is the heart of the Birdie way - it means that we make everything with the sector, not just for it.

We Walk the Walk

The quality of our product always comes first, and we will never compromise on its safety and integrity. But we know that we won’t always get everything right every time. If there’s a problem, it’s a non-negotiable for us to make it right, to do it fast and to be honest and transparent about it.

We Talk Straight (with Love)

We commit to being kind and generous, and to helping anyone in care be successful - especially when ‘no-one’s looking’. And when challenging and being direct is the kindest thing to do, we’ll do it.

We Pave the Way

We are relentless optimists - we believe in the future of care, and we believe in the greater potential of technology to make it happen. Where others see obstacles, we see opportunities.