Product Marketing Manager Senior stratégie d'offres et de pricing

RESPONSIBILITIES

1. Structure the offer strategy

• •Analyze market developments, customer expectations, uses, weak signals, and competitive movements
• •Identify development, differentiation, and value creation opportunities
• •Clarify the positioning of our offers by market segment, target, use, and customer promise
• •Contribute to structuring our offer portfolio and its readability

2. Drive pricing and monetization

• •Define and evolve the pricing architecture of our offers
• •Work on packaging, options, bundles, service levels, discount policy, and migration paths
• •Build value analyses, business cases, and pricing recommendations
• •Measure the impact of pricing choices on acquisition, adoption, retention, revenue, and profitability
• •Recommend monetization models consistent with our product and market strategy

3. Inform Product choices with market knowledge

• •Gather and formalize customer needs in conjunction with Product, Sales, and Customer-facing teams
• •Participate in prioritization by providing market, usage, value, and competitiveness insights
• •Conduct benchmarks, competitive analyses, and market studies to inform decisions

4. Prepare and succeed in go-to-market

• •Define launch plans for new offers, features, or pricing changes
• •Develop arguments, key messages, sales tools, and adoption materials
• •Support sales and marketing teams in understanding and bringing offers to market
• •Monitor launch performance and recommend necessary adjustments

5. Align teams around a common vision

• •Liaise between Product, Sales, Marketing, Finance, and Management
• •Give meaning to offer and pricing choices, and engage stakeholders
• •Contribute to establishing a culture of value, market, and business impact-driven management

AGIRIS challenges:

• •Build the offer strategy (marketing mix, positioning, value proposition...)
• •Competitive intelligence
• •Understanding customer needs
• •Anticipating market trends
• •Transversal management: leadership to coordinate different departments (product, support)

SOUGHT PROFILE

Your profile

• •You have significant experience in positioning, offer, pricing, or go-to-market, specifically with a software publisher
• •You have strong analytical and structuring skills
• •You know how to transform a market need into actionable recommendations for Product and Sales teams
• •You are able to challenge, convince, and align stakeholders from different functions
• •You are impact-oriented, with a strong business acumen
• •You combine analytical rigor, customer curiosity, and operational pragmatism
• •Experience in the software, management, SaaS, or B2B services sector is highly valued
• •Knowledge of the accounting expertise sector is a real plus

What you will find with us

• •A high-impact position, at the heart of our market's transformation challenges
• •Strategic and concrete topics, with real transversal exposure
• •An environment where Product Marketing plays a key role between market vision, offer, pricing, and commercial performance
• •Managerial and HR support to develop your skills and build your career path

Recruitment process

• •First phone call with Sophie, our recruitment officer - 30 min
• •Interview with Kamel, PMM Manager - 1 hour
• •Interview with Didier, our Agiris marketing director - 1 hour
• •Case study and debriefing with Didier and Kamel - 1 hour
• •Final HR interview and personality test with Sophie

YOUR EVOLUTIONS

The HR policy guarantees regular support to help you progress and evolve