Lead Product Marketing

Your mission: To drive the performance and strategic development of a product portfolio, from defining the product vision to optimizing its commercial results, while ensuring consumer satisfaction and the overall coherence of the offering.

As a Senior Product Manager, you are responsible for the economic and strategic performance of your products. You work at the heart of the organization, in close collaboration with the marketing, communication, R&D, operations, and management teams, and play a key role in decision-making thanks to a strong data and market culture.

Your mission is divided into four main parts:

Product Strategy & Activation

• •Define the vision and strategy for your products: positioning, value proposition, business priorities
• •Build product activation plans (highlights, campaigns, key messages) in coordination with marketing and communication teams
• •Be the product reference point during campaigns: arbitration, prioritization, consistency of messages across all touchpoints
• •Drive product roadmaps and prioritize actions based on business and consumer challenges

Consumer Knowledge and Market Intelligence

• •Ensure a deep understanding of consumer needs, uses, and expectations
• •Conduct consumer studies (qualitative and quantitative) and leverage insights to evolve products
• •Continuously analyze the market and competition to identify opportunities for optimization or innovation (formula, price, offering, positioning)
• •Proactively suggest range evolutions and differentiation strategies

Internal Coordination & Product Leadership

• •Work closely with R&D to evolve formulas and ensure their scientific and market relevance
• •Collaborate with Ops teams to secure supplies, optimize stocks and margins, and anticipate needs
• •Coordinate teams involved in the product's life cycle (communication, design, influence, digital ads, website)

Your daily life

• •Manage your products like a true profit center, with strong responsibility for results
• •Analyze performance data, prepare recommendations, and participate in strategic decisions
• •Be the key internal contact point for product topics
• •Work in an agile, entrepreneurial, and fast-growing environment

Why join us?

• •Because we are still at the beginning of the adventure, you have the opportunity to have a real impact on the company's strategy and development
• •We are growing rapidly, the best possible environment to grow and help others grow
• •We have a very strong company culture, human and determined. Our team is extremely close-knit and supportive
• •We create the best possible environment for everyone's professional and personal development
• •We organize individual feedback and coaching sessions every month

How will we take care of you?

• •Super offices in the 'Sentier' district, right in the heart of Paris
• •Health insurance with Benefiz (100% covered)
• •Restaurant vouchers with Benefiz of €10/day (50% covered)
• •Weekly team after-work events
• •Food supplements to always be at your best