Strategic Product Marketing Manager

About MrQ

MrQ is an award‑winning online casino launched in 2018, known for its focus on tech, performance, and player experience.

Role Overview

We’re looking for a strategic, player‑focused Product Marketing Manager to sit at the intersection of product, marketing, and player insight, shaping how our product features are positioned, launched, and improved.

Responsibilities

• •Define clear value propositions and positioning for product features and experiences.
• •Develop player insights, personas and segmentation frameworks to guide product and marketing decisions.
• •Translate complex product capabilities into compelling player value narratives.
• •Own go‑to‑market strategy for new features, product launches and enhancements.
• •Partner with Brand, CRM, Affiliates and other marketing teams to ensure consistent positioning across channels.
• •Ensure launches clearly communicate why a feature matters to players.
• •Act as the voice of the player within product teams, bringing player insight into product discussions.
• •Work closely with Product Managers to influence feature prioritisation, roadmap direction and product positioning.
• •Navigate cross‑functional discussions between product, marketing and commercial teams.
• •Guide products through the lifecycle from concept → launch → optimisation.
• •Monitor player engagement and commercial performance to refine propositions and messaging.
• •Use player behaviour and performance insights to identify opportunities for improvement.

What We’re Looking For

• •Experience in Product Marketing, Strategic Marketing or Proposition roles within digital products.
• •Proven experience defining value propositions and leading go‑to‑market launches.
• •Experience partnering closely with product teams in a cross‑functional environment.
• •Strong understanding of player/customer behaviour and segmentation in consumer digital products.
• •Ability to translate player insight into clear positioning and product narratives.
• •Experience influencing product direction or roadmap discussions through customer insight.
• •Excellent communicator and storyteller.
• •Strong cross‑functional collaboration with product, marketing, data and commercial teams.
• •Commercially minded with strong analytical thinking.
• •Experience in iGaming, digital entertainment, gaming or other consumer digital products is highly valued.
• •Gambling experience is a plus but not required if strong player‑centric thinking is demonstrated.

Benefits

• •Competitive salary package.
• •Additional leave days.
• •Birthday leave.
• •Four‑week parental leave.
• •International health and life insurance.
• •Wellness incentives.
• •Growth allowance.
• •Flexible working environment.

Equal Opportunity Statement

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyones voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.