Bio-Rad Laboratories, Inc.
Senior Regional Marketing Manager Clinical Diagnostics UK & Nordics
Watford, United Kingdom
Hybrid
TL;DR
Bio-Rad Laboratories needs a senior marketer to shape regional strategy for its clinical diagnostics, immunohematology, and quality systems portfolios across the UK and Nordics. You'll love this if you're an experienced diagnostics PMM who enjoys partnering closely with sales teams and translating global healthcare products into localized commercial wins.
About the role
Bio-Rad is looking for a Senior Regional Marketing Manager Clinical Diagnostics Solutions to lead marketing strategy and execution for its Immunohematology, Quality Systems and Immunology portfolios across the UK and Nordics. The role applies deep product and IVD market expertise to develop and execute marketing plans tailored to UK and Nordic customers, drive sustainable growth, and align priorities with UK and Nordics sales teams. The position works closely with the Marketing Organization, Sales teams, and Brand & Marketing Communications to bring global strategies to life locally. It is based in the United Kingdom at any location with good access to Bio-Rad’s regional office in Watford, Hertfordshire, which has sales and back-office functions. Responsibilities include developing and implementing annual plans across the 4 Ps (Product, Place, Promotion, Price), with emphasis on Immunohematology and Quality Systems and alignment with global product marketing strategy; maintaining current knowledge of Bio-Rad’s product portfolio, applications, and the UK and Nordics diagnostics market; executing local strategies responsive to market conditions and competitive dynamics; partnering with sales representatives and managers on high-potential accounts; gathering Voice of Customer and market intelligence; monitoring competitors and market shifts; conducting localized SWOT and Mekko analysis; enabling sales with global value propositions and locally adapted messaging; developing marketing collateral; managing the budget and ROI; supporting product launches and portfolio expansions with Global Marketing and cross-functional teams; and building relationships with customers, thought leaders, and industry influencers. Travel within the UK and Nordics may be required up to 50%. Applicants need a bachelor’s degree, 8+ years of diagnostics marketing experience, clinical diagnostics IVD market knowledge, and in-depth knowledge of relevant products, technologies, and applications. Fluent English is required; Swedish, Norwegian, Danish, or Finnish is a strong plus. Benefits include work from home two days per week after training, alongside pension, private health and dental insurance, life insurance, holiday, and other employee benefits. Legal entity: Bio-Rad Laboratories Limited (GBR_2052).