Senior Product Marketing

In this position, you will strategically advance marketing at socialPALS – from classic B2B communication work to a strategic growth function. You will work closely with Product, Sales, and Management and be responsible for key areas related to product communication, Go-to-Market strategies, content, sales support measures, and the further development of our marketing channels. A particular focus will be on communication surrounding the further development of our platform, the successful market launch of new products, features, and offering models, as well as supporting our sales team in targeting new customers.

Your Responsibilities

Product Marketing & Positioning

• •Further development of our product marketing for our B2B SaaS platform
• •Development of clear positioning, messages, and communication approaches for different target groups
• •Planning and implementation of Go-to-Market measures for new products, features, and strategic initiatives
• •Monitoring of market, competition, and trends in the B2B SaaS environment

Product Communication & Platform Development

• •Communication of central platform and product enhancements
• •Support for product launches, new features, and major platform changes
• •Development of understandable communication approaches for complex digital products

Customer Journey & User Activation

• •Development of measures for activating, retaining, and developing various user groups along the customer journey
• •Support in communicating new offering and usage models for merchants and brands
• •Development of content and communication formats to promote adoption and use of our platform

Sales Support

• •Close collaboration with sales on sales-supporting marketing measures
• •Creation and further development of sales and marketing materials such as presentations, case studies, one-pagers, argumentation guides, and campaign content
• •Support for outbound activities and direct outreach through target group-specific content
• •Structured preparation of use cases, industry arguments, and customer references

Growth & Performance Marketing

• •Planning and implementation of targeted performance and demand generation measures to support lead generation and brand awareness
• •Management and optimization of campaigns on relevant platforms, especially LinkedIn
• •Analysis and continuous improvement of campaign performance against relevant marketing and sales KPIs
• •Close coordination with Sales to develop effective marketing measures for defined target industries and accounts
• •Further development of our website, blog, LinkedIn, and communication channels

Data-Driven Marketing & AI

• •Building a data-driven and AI-supported marketing approach to scale content, campaigns, and processes
• •Utilizing modern marketing tools and technologies for continuous improvement of our marketing work

Your Profile

What you bring

• •Several years of experience in B2B marketing, ideally in a SaaS, platform, or tech environment
• •Experience in product marketing, growth marketing, or a comparable role
• •Good understanding of Go-to-Market strategies, digital customer journeys, and target group-specific communication
• •Experience in supporting product launches or major communication projects
• •Experience in close collaboration with sales teams and a good understanding of sales-supporting marketing measures
• •Practical experience with LinkedIn (organic and ads)

Ideally, you also have experience with

• •HubSpot CRM or comparable marketing and CRM systems
• •B2B content strategies as well as marketing and sales materials

Furthermore, you impress with

• •Analytical thinking and a good sense for target groups and positioning
• •Interest in modern marketing technology