Senior Product Marketing Manager

About the role

Location eligibility: the employer lists Northern Ireland as the remote job location and Ireland in its applicant-location requirements. Check the employer application page for residency and work-authorization requirements; the UK country label does not imply unrestricted UK-wide hiring. Senior Product Marketing Manager - Phorest Skip to main content This website uses cookies to ensure you get the best experience. Phorest and our selected partners use cookies and similar technologies (together “cookies”) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics and marketing purposes. See our Cookie Policy to read more about the cookies we set. You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page. Accept all cookies Decline all non-necessary cookies Cookie preferences Select which cookies you accept On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly. If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. You can change or withdraw your consent at any time, by clicking the link “Manage Cookies”, which is always available at the bottom of the site. To learn more about what the different types of cookies do, how your data is used when they are set etc, see our Cookie Policy . Strictly necessary These cookies are necessary to make the site work properly, and are always set when you visit the site. Vendors Teamtailor Analytics These cookies collect information to help us understand how the site is being used. Vendors Teamtailor Marketing These cookies are used to make advertising messages more relevant to you. In some cases, they also deliver additional functions on the site. Vendors Youtube Accept these cookies Decline all non-necessary cookies common--header--menu#toggle" > Career menu Home Jobs Locations Gender Pay Gap Reporting common--header--menu#closeMore" > common--header--menu#toggleMore" > More Employee Log in as employee Candidate Log in to Connect Homepage phorest.com Share page Facebook X LinkedIn Mail Product · Northern Ireland · Fully Remote Senior Product Marketing Manager Apply for this job We usually respond within a week About Phorest Phorest started in 2002 on a busy salon reception desk as a simple text-reminder tool. Today, we're a SaaS company and a trusted partner to over 155,000 hair, beauty and medspa professionals worldwide. Our all-in-one software and AI-driven tools help them manage bookings, take payments, market their services, grow their client base and get the best from their teams. Everything we build helps the salon and medspa industry thrive. We're also a Certified B Corp, and 25% of the company is owned by Phoresters. W hen the company grows, everyone has a stake in that. The Opportunity We're looking for a Senior Product Marketing Manager to lead the commercial and positioning strategy for our most sophisticated customer segments and advanced operational workflows globally. In this role, you’ll serve as the dedicated PMM partner embedded with the Product squads building capabilities for complex, multi-location, and clinical business environments. You’ll ensure that what we build solves meaningful problems for advanced operators, lands with clarity, and directly drives adoption, expansion, and retention. With a global remit, you'll build our core positioning, messaging, and launch playbooks from scratch. You will then partner hand-in-hand with our regional Product Marketing Managers across the UKI, North America, DACH, and Australia, equipping them with the tools and frameworks they can adapt to their regional strategies. This is a chance to shape how we talk to our most important growing customer segments, while helping to amplify the standard for how Product Marketing works at Phorest. What You'll Do Customer & Market Intelligence: Act as the strategic voice of our most sophisticated and advanced customer segments. Uncover deep operational workflows, regulatory nuances, and complex buyer needs directly from customers and regional teams, pairing these insights with competitor movements to shape product roadmap priorities and commercial strategy. Positioning & Product Storytelling: Own the global positioning and messaging strategy for complex, multi-location, and clinical capabilities. Create clear, 'feelings over features' narratives that cut through technical detail, giving regional PMMs a strong foundation they can easily adapt for their regional strategies. Commercial Partnership & Strategic Filtering: Act as the strategic backbone for our regional PMMs, who lead day-to-day conversations with local sales and commercial teams. You'll do the heavy lifting on the groundwork; building battle cards, pitch talk tracks, and objection-handling guides that set them up to succeed in their regions. Global-to-Regional Launch Readiness: Define how we tier and roll out major product releases with Product and Product Ops. You'll hand off ready-to-use launch packs to regional PMMs so they can execute locally without having to reinvent the wheel. Experimental GTM & Data-Driven Refinement: Adopt a ‘trial and refine’ mindset to explore innovative launch channels and message testing. Use Looker, funnel analytics, and regional adoption feedback to measure real-world performance, challenge assumptions, and continually sharpen positioning. Team Collaboration & Knowledge Sharing: Partner with regional PMM peers to share what worked, swap notes after launches, and refine our shared templates so the whole team gets better together. What Success Looks Like Clear Business Impact: You can draw a direct line between your product marketing work and real business results (adoption, revenue, and retention) in our key customer segments. Product Squads Seek Your Input: The '3 Amigos' (Product Managers, Designers, and Tech Leads) actively bring you into discovery and roadmap planning because they value your market and customer insight. Regional PMMs Feel Supported & Amplified: Regional PMMs across UKI, NA, DACH, and Australia have a strong foundation and enablement assets they need to show up as trusted strategic partners in their local commercial conversations without getting bogged down building materials from scratch. Strong Peer Partnerships: You collaborate smoothly with regional PMMs, keeping our global messaging consistent while respecting and championing their ownership of their local markets. Clear, Human Storytelling: Product narratives for sophisticated capabilities move away from dry technical feature lists and lead with compelling, ‘feelings over features’ commercial messaging. Who You Are You are a strategic, commercially minded storyteller who thrives on turning complex operational challenges into clear, compelling narratives. You are curious about the people behind the businesses we serve, bring a calm head to fast-paced environments, and are excited by the opportunity to build playbooks from a blank slate rather than just maintaining existing ones. You genuinely enjoy setting others up for success. You're happy doing the foundational work and building the assets that help regional teammates shine in front of local sales teams, customer success teams and marketing. What you bring: Typically 7+ years of Product Marketing experience, with demonstrated ownership of complex, high-impact product areas, multi-region initiatives, or pillar-level launches. Proven experience marketing to nuanced, multi-stakeholder buyer personas (e.g., operational leaders, practitioners, and finance) within complex or specialised software ecosystems. Deep experience across the full PMM lifecycle; from gathering customer insight and shaping product roadmaps to building positioning and executing launches. Strong commercial acumen with comfort using Looker or similar tools to evaluate funnel metrics, adoption trends, and prove GTM ROI. Proven ability to build deep partnership with embedded Product & Engineering squads, while working seamlessly with distributed, regional go-to-market teams to absorb field feedback and translate it into actionable product marketing assets. A collaborative mindset; eager to share learnings, give and take feedback, and help make our PMM team playbooks better for everyone. Benefits 🧘 Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service. 💰 As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection. 🚵🏿 We help you travel by providing a bike to work scheme as well as tax saver transport tickets. 🦸♀️ We support the women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause. 🍼 We care for your family and provide Enhanced Maternity and Paternity Benefits. 🌳 We grow our own timber! We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources including LinkedIn learning. 🏠 Moving house? Phorest employees get 3 moving days. Phorest is an equal opportunity employer. For this position, flexi-time and working from home is possible. We are also open to remote work. Get in touch to ask for more information or to chat about your future with Phorest! Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit. Department Product Role Product Marketing Location Northern Ireland Remote status Fully Remote Find where you fit Product Marketing Manager Product · Australia · Fully Remote Product Manager / Senior Product Manager Product · Northern Ireland, UK, Ireland · Fully Remote Senior Product Enablement Manager Product · Ireland, Northern Ireland, UK · Hybrid More jobs Northern Ireland A Culture Built by Our People Our culture is what makes Phorest, Phorest. When we ask the team what they enjoy most about working here, culture comes up every single time. It's something everyone plays a part in shaping. We're warm, we're real and we look out for each other. We want every person who joins us to feel welcome, supported and able to do their best work from day one. As a certified B Corp, we hold ourselves to high standards, not just in what we build, but in how we treat people and the world around us. Apply for this job Product · Northern Ireland · Fully Remote Senior Product Marketing Manager Loading application form Close modal Career site HomeJobs Locations Gender Pay Gap Reporting Data & privacy Manage cookies Locations Ireland Departments Development Marketing phorest.com X Facebook LinkedIn Instagram Employee login Candidate Connect login · Change language English (United Kingdom) German Already working at Phorest? Let’s recruit together and find your next colleague. Log in Applicant tracking system by Teamtailor