Senior Product Marketing Manager

Your Responsibilities

• •Responsibility for the go-to-market strategy of our products – from planning and implementation to continuous optimisation.
• •Development of clear positioning and value propositions that differentiate our products in the market.
• •Conception and implementation of messaging and storytelling, tailored to target groups, segments, and market phases.
• •Creation and management of go-to-market plans along buyer personas, customer journeys, and competitive differentiation.
• •Conducting market, customer, and competitor analyses to derive well-founded marketing and product decisions.
• •Definition and further development of buyer personas and use cases to ensure consistent customer orientation.
• •Training and empowering the sales team regarding positioning, pricing, and USPs.
• •Responsibility for product adoption and usage after launch, in close cooperation with Customer Success.
• •Ensuring consistent communication across all channels and departments.
• •Central interface between Product (R&D), Marketing, Sales, and Customer Success to ensure coordinated market success.

Your Profile

• •You have a completed scientific degree (nutritional sciences, biochemistry, pharmacy, or a comparable field of study) or comparable training.
• •You are enthusiastic about micronutrients and natural medicine and understand how to effectively combine these topics with marketing.
• •You have several years of experience in product marketing, ideally in a B2C or D2C environment.
• •You have demonstrable success in developing and implementing go-to-market strategies.
• •You understand how to develop clear positioning, strong value propositions, and compelling messaging.
• •You bring a strong understanding of target groups, buyer personas, and customer journeys.
• •You think analytically and use market and competitor analyses