Lebenskraftpur

Senior Product Marketing Manager

Opens on Indeed
Waghäusel, GermanyOn-siteSenior PMMFinTechSalary not disclosedPosted about 1 month ago · 31 Mar 2026

TL;DR

This Senior PMM role at Lebenskraftpur involves shaping how their natural food supplements are presented and sold, from strategy to launch. You'd thrive here if you're an experienced PMM who loves health and wellness, enjoys a hands-on role, and wants to drive growth for a mission-driven brand.

About Lebenskraftpur

Lebenskraftpur provides financial technology solutions. The company serves the fintech market.

Visit website

About the role

Translated from German

Your Responsibilities

  • Responsibility for the go-to-market strategy of our products – from planning and implementation to continuous optimisation.
  • Development of clear positioning and value propositions that differentiate our products in the market.
  • Conception and implementation of messaging and storytelling, tailored to target groups, segments, and market phases.
  • Creation and management of go-to-market plans along buyer personas, customer journeys, and competitive differentiation.
  • Conducting market, customer, and competitor analyses to derive well-founded marketing and product decisions.
  • Definition and further development of buyer personas and use cases to ensure consistent customer orientation.
  • Training and empowering the sales team regarding positioning, pricing, and USPs.
  • Responsibility for product adoption and usage after launch, in close cooperation with Customer Success.
  • Ensuring consistent communication across all channels and departments.
  • Central interface between Product (R&D), Marketing, Sales, and Customer Success to ensure coordinated market success.

Your Profile

  • You have a completed scientific degree (nutritional sciences, biochemistry, pharmacy, or a comparable field of study) or comparable training.
  • You are enthusiastic about micronutrients and natural medicine and understand how to effectively combine these topics with marketing.
  • You have several years of experience in product marketing, ideally in a B2C or D2C environment.
  • You have demonstrable success in developing and implementing go-to-market strategies.
  • You understand how to develop clear positioning, strong value propositions, and compelling messaging.
  • You bring a strong understanding of target groups, buyer personas, and customer journeys.
  • You think analytically and use market and competitor analyses

Interested in this role?

Apply directly on Lebenskraftpur's website.

Opens on Indeed

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