Senior Product Marketing Manager - IVC Evidensia

About Us

IVC Evidensia is the UK and Europe's leading veterinary care group, made up of over 900 practices and referral hospitals, united by a shared purpose of happier animals, happier owners.

At IVC Evidensia, we believe careers should be built without limits. Our people are supported to make more impact, access more career opportunities, and play an active role in their local and professional communities. Through investment in learning, innovation, and wellbeing, we create environments where our teams can grow in confidence, capability, and fulfilment-at every stage of their career.

As part of Central Functions, you will be part of the teams that support and enable our network of over 2,500 practices across 20 countries, driving operational excellence, innovation, and strategic impact across the business.

Our Technology teams are responsible for the systems and infrastructure that make that work - everything our healthcare professionals need to deliver world-class care. From keeping on top of patient records, health plans, client communications, diary management and dispensing, our teams have a lot to think about and need smarter ways to provide the convenience and expertise that modern Pet owners have come to expect.

What will you be doing?

This role is a senior leadership position within our Customer Tribe, acting as the evangelist for all customer-facing products, journeys and services that help pet owners get the most out of their pet's care.

Our Customer teams are responsible for the key touchpoints that help us acquire, activate and retain pet owners - from online sign-up and registration journeys, to web and mobile applications, communications, reminders, health plan benefits and more.

Your mission is to ensure everything we build is clearly positioned, easy to understand, and demonstrably valuable to pet owners, while supporting the commercial and operational goals of the business.

As a Senior PMM, you will naturally work across multiple product teams and, when required, flex into new domains or opportunity areas that help us innovate our customer offering and services.

What you'll be responsible for

• •Understand and represent our customer audience
• •Deeply understand the needs, motivations and behaviours of pet owners across markets
• •Represent the voice of the customer, collecting qualitative and quantitative feedback and sharing insights with product teams
• •Product positioning & messaging
• •Define and refine positioning and messaging for customer-facing products and journeys so customers clearly understand the value we deliver
• •Ensure consistent, compelling narratives across touchpoints, channels and markets
• •Product launches & adoption
• •Partner with Product and Design to shape features, positioning and go-to-market strategies for new customer products and experiences
• •Plan and execute end-to-end product launches, including adoption and engagement campaigns
• •Stakeholder collaboration
• •Establish strong relationships and ways of working with stakeholders across Marketing, Operations, Customer Support and Technology
• •Ensure everything taken to market is aligned, well-received and effectively supported
• •Customer insights & feedback loops
• •Create and manage scalable feedback loops with customers to continuously improve our products and experiences
• •Use customer insights and external benchmarks to influence product roadmaps and priorities
• •Content & collateral
• •Create high-quality launch materials and set the benchmark for customer-facing product collateral
• •Work closely with other Product Marketing Managers to ensure consistency across tribes and propositions

What are you expected to bring to the team?

Experience

• •Experience working on B2C or B2C2B products, within Product Marketing, Product, Growth or Marketing teams
• •Proven experience marketing digital products to a broad, non-technical audience
• •Experience in healthcare, consumer services, or regulated environments is a bonus

Influence, collaboration & communication

• •Experience operating in large, complex, multinational organisations
• •Comfortable influencing without authority and navigating a wide range of stakeholders
• •Strong communicator, able to tailor messaging for executives, product teams and customer-facing audiences

Product launches

• •Demonstrated success working with product teams to drive the planning and execution of impactful product launches
• •Experience improving adoption, engagement and retention through clear positioning and messaging

Who will you be working with?

We are a remote-first team, with digital hubs in London, Bristol, Stockholm and Porto, working together to shape a new era in pet health. We're backed by some of the world's leading investment groups and operate across the UK, Europe and North America.

You'll work closely with

• •Product Managers, Designers and Engineers within the Customer Tribe
• •Marketing, Operations, Customer Support and Data teams
• •Experts in Animal Health, Veterinary Services, Technology and Creative disciplines

Most importantly, you'll be joining a group of people who share a genuine passion for pets and a commitment to building meaningful, user-centric experiences - delivering change piece by piece within a growing organisation.

What's in it for you?

At IVC Evidensia, we're committed to supporting your development and wellbeing.

When you join us, you'll benefit from

• •A role with real business impact supporting teams across the organisation
• •Clear career pathways with progression opportunities within Central Functions and beyond
• •Ongoing learning and development supported by tailored programmes and resources
• •A collaborative, values-led culture focused on care, innovation, and continuous improvement
• •Flexible working with a remote first working policy

Benefits

• •Healthcare Cash Plan
• •Cycle to Work scheme
• •Green Cars salary sacrifice scheme