Senior Product Marketing Manager

About HBX Group

HBX Group is the world’s leading technology partner for the travel industry — connecting and empowering global travel brands through cutting‑edge solutions. Our network spans 300,000 hotels, 60,000 high‑value and hard‑to‑reach clients (including tour operators, travel agents, OTAs, wholesalers, and loyalty schemes), and 140+ source markets.

We are a tech‑driven organisation with a customer‑first mindset and deep commercial expertise on the ground. Our people — Team HBX Group — are the heart of our business, encouraged to move fast, think big, and make an impact every day.

It’s the combination of technology + data + people, paired with our global reach and local expertise, that sets us apart.

Job Summary

We are looking for a strategic Senior Product Marketing Manager to bring HBX solutions to the travel distribution ecosystem. This role will own and optimise our value propositions, shape customer‑centric messaging, enable sales with high‑impact tools, and orchestrate cross‑functional go‑to‑market execution.

You will partner closely with product, commercial, and marketing teams to strengthen our narrative, accelerate product adoption, and support commercial activation across global travel distribution channels.

Key Responsibilities

• •Own and refine compelling value propositions aligned to customer needs and business priorities.
• •Build customer‑centric messaging frameworks and ensure consistency across all channels.
• •Partner with cross‑functional teams to define clear, differentiated messaging for solutions, features, and releases.
• •Develop and maintain battle cards, one‑pagers, solution briefs, FAQs, and other enablement assets.
• •Equip commercial teams with high‑quality materials that support conversions and articulate value clearly.
• •Gather structured customer and market feedback (surveys, interviews, workshops, social listening).
• •Use insights to iterate and strengthen messaging, value propositions, and sales tools.
• •Identify strategic customers with commercial teams to build impactful case studies and proof points.
• •Drive and coordinate cross‑functional GTM initiatives that increase adoption and commercial impact.
• •Ensure strong, consistent delivery of messaging across digital channels and the HBX website.
• •Collaborate with product and design teams to shape feature positioning and customer‑facing narratives.
• •Support adoption through user guides, product descriptions, and clear customer‑focused content.
• •Influence and align senior stakeholders across product, commercial, and marketing teams.
• •Drive unified messaging and cohesive execution across a matrixed organisation.

Skills & Experience

• •7+ years in product marketing, ideally within B2B travel technology, especially travel distribution (OTAs, wholesalers, tour operators, travel agencies, loyalty platforms, etc.).
• •Exceptional communicator with strong storytelling skills and the ability to simplify complex concepts for technical, executive, and customer audiences.
• •Strategic thinker with strong execution skills and attention to detail.
• •Proven ability to influence senior stakeholders and align cross‑functional teams.
• •Data‑driven, using metrics to shape narratives and guide decisions.
• •Proactive, accountable, and outcome‑focused — demonstrating an owner’s mindset.
• •Degree in Business, Marketing or related field; Master’s preferred.
• •Fluent English; additional languages a plus.

Diversity & Inclusion

At HBX Group, we believe that diversity drives innovation and makes travel a force for good.

We're committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives, and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference.