Gelato
Senior Product Marketing Manager
Stockholm, Sweden · London, United Kingdom
Hybrid
TL;DR
Gelato runs a massive global software network that connects local, sustainable production facilities to print and e-commerce entrepreneurs on demand. As a senior product marketer here, you'll own the positioning, pricing, and go-to-market strategy for GelatoConnect, turning complex software features into clear value stories for traditional print businesses. You'll love this if you're a seasoned B2B SaaS strategist who thrives on shaping portfolio architecture and helping sales teams win in high-growth scale-up environments.
About the role
About Gelato Gelato has created the world’s largest global network for on-demand production of custom products—from t-shirts and mugs to books and wall art—empowering ecommerce entrepreneurs to share creativity worldwide through local, sustainable production. Gelato does not own production facilities; it builds the software connecting them. With more than 250 production operations in 30+ countries, its network can deliver custom products to five billion people in 72 hours. GelatoConnect is Gelato’s SaaS platform for print production: an operating system for print businesses covering quoting, order intake, procurement, production and shipping in one connected system, intended to improve efficiency, reduce costs, and help businesses scale. About the Role GelatoConnect is a B2B SaaS platform for printers and decorators, spanning AI estimating, MIS, print on demand, and a full operating system for print businesses. As it scales, Gelato is sharpening positioning, monetisation, and go-to-market to accelerate adoption and recurring revenue. The company seeks a commercially driven Senior Product Marketing Manager for its GTM team to own Product Marketing initiatives across positioning, go-to-market execution, sales enablement, and customer advocacy. The role partners with Product leadership and Sales to translate complex technical capabilities into customer value propositions, equip commercial teams, represent the customer voice, drive revenue and adoption, and strengthen competitive positioning. Responsibilities include defining GelatoConnect’s value proposition, differentiation, ICPs and personas; translating technical capabilities into customer narratives; planning and leading launches for products and features; partnering with Product, Sales and Marketing on launches; creating sales tools and enablement programmes; driving pricing and packaging; defining portfolio architecture for AI Estimator, MIS, print on demand and GelatoConnect One; developing customer stories, case studies, testimonials and ROI materials; leading win/loss analysis and competitive intelligence; and bridging Product, Sales and Marketing with messaging and resources. The candidate should be a commercially driven Product Marketing professional with deep B2B SaaS experience, strategic and hands-on skills, and a record of connecting Product Marketing to measurable outcomes. Requirements include 7+ years of B2B SaaS Product Marketing experience; positioning and launching complex software; sales partnership in sales-assisted environments; GTM launches, enablement, pricing and packaging; creating demand for unfamiliar software; senior stakeholder influence; analytical and commercial judgement; AI fluency; and preferably vertical SaaS, operational software, workflow automation, and multi-country/multilingual GTM experience. Gelato describes a customer-obsessed, sustainability-focused culture and asks employees to work from office spaces at least three days per week. Applicants should upload a CV in English. Successful candidates undergo a third-party background check.