Senior Product Marketing Manager, Email Hub

About the Role

This role offers the opportunity to shape the messaging, positioning, and go-to-market strategy for a fast-growing email platform within a dynamic, creator-first environment. You will work closely with cross-functional teams to translate complex email functionality—automation, segmentation, deliverability, and analytics—into compelling narratives that drive adoption, engagement, and long-term value.

The role combines strategic thinking, creative content development, and data-driven decision-making, with ownership over launches, educational resources, and customer enablement. You will influence how creators and community businesses grow through email, while operating in a highly collaborative, remote-friendly, and globally distributed team. The position provides scope to innovate, mentor, and make a measurable impact on product adoption and business growth.

Accountabilities

• •Own messaging and positioning for the Email Hub product, translating complex functionality into clear, compelling value propositions.
• •Develop high-impact product content, including website copy, lifecycle emails, launch assets, sales decks, and product collateral.
• •Plan and execute go-to-market strategies for new features and optimizations in collaboration with Product, Growth, and Engineering teams.
• •Enable Sales and Customer Success teams with materials such as pitch decks, FAQs, battlecards, demos, and internal training.
• •Create customer-facing educational resources including guides, FAQs, onboarding flows, and best-practice examples to maximize adoption.
• •Gather customer insights and performance data to refine messaging, positioning, and launch strategies for continuous improvement.
• •Contribute to broader product marketing initiatives, ensuring Email Hub narratives align with the overall community-first product vision and brand.

Requirements

• •5+ years of product marketing experience, ideally within a high-growth software company, with a focus on messaging, positioning, and copywriting.
• •Exceptional written communication, storytelling, and simplification skills; ability to translate complex product surfaces into clear customer value.
• •Proven track record creating messaging frameworks and executing go-to-market strategies from strategy to execution.
• •Deep understanding of customer personas and pain points, with the ability to craft customer-first solutions.
• •Experience collaborating with Product, Growth, Sales, and Customer Success teams to drive adoption and revenue growth.
• •Strong sense of ownership and ability to work independently in a remote, fast-paced environment.
• •Proficiency in English at CEFR Level C1 / ILR Level 5.

Bonus

• •Experience in email or lifecycle products, growth marketing, or experimentation frameworks.

Benefits

• •Competitive salary: $140,000–$160,000 USD per year, with annual review and increase potential.
• •Startup equity opportunities.
• •Fully remote role with flexible work arrangements.
• •35 days of paid time off annually and paid sabbatical after 5 years.
• •Medical coverage for you and your family or reimbursement options, depending on location.
• •Parental leave for expanding families.
• •Home office and learning & development stipends.
• •Annual company retreats held in inspiring global locations.
• •High-autonomy, outcomes-focused culture in a globally distributed, inclusive team.