Product Marketing Manager
TL;DR
This role is all about bringing WorldFirst's international payment tools to businesses, making sure their product launches go smoothly and sales teams know what to say. If you love connecting global businesses with financial solutions and are a PMM who thrives on impactful GTM strategies, this is a fantastic fit!
About WorldFirst
WorldFirst provides international payment services and currency risk management solutions. They serve businesses and individuals engaged in global trade and transactions.
About the role
About WorldFirst
WorldFirst is a global financial technology company that provides international payment services for businesses and individuals. As part of Ant Group, we leverage their superior technology and vast ecosystem while maintaining the nimbleness of a fast-moving fintech. Our mission is to make it easy to do business anywhere by connecting small businesses around the world with faster and cheaper payments, access to international marketplaces, flexible currency risk management tools, working capital and more.
About the Role
We are looking for a Product Marketing Manager to join our team. In this role, you will be responsible for driving the go-to-market strategy for our products, developing compelling messaging, and enabling our sales teams. You will work closely with product management, sales, and marketing to ensure successful product launches and continued growth.
Key Responsibilities
- •Develop and execute go-to-market strategies for new and existing products.
- •Create compelling product messaging and positioning that resonates with target audiences.
- •Conduct market research and competitive analysis to identify opportunities and inform product strategy.
- •Collaborate with product management to define product roadmaps and features.
- •Produce sales enablement materials, including presentations, battlecards, and training.
- •Drive demand generation activities in partnership with the marketing team.
- •Monitor and analyze product performance, identifying areas for improvement.
Qualifications
- •Proven experience in product marketing, preferably within the fintech or B2B SaaS space.
- •Strong understanding of global payments, FX, and e-commerce.
- •Excellent communication, presentation, and interpersonal skills.
- •Ability to work effectively in a fast-paced, dynamic environment.
- •Bachelor's degree in Marketing, Business, or a related field.
Our Values
- •Customers first, employees second, shareholders third
- •Change is the only constant
- •If not now, when? If not me, who?
- •Trust makes everything simple
- •Today's best performance is tomorrow's baseline
- •Live seriously, work happily
Interested in this role?
Apply directly on WorldFirst's website.
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