Product Marketing Manager

About the role

The digitization of tax compliance is fundamentally changing global commerce and how businesses need to operate and grow. Governments now have real-time visibility into business data, creating new challenges and new opportunities for organizations around the world. At Sovos, we're transforming tax compliance from a business requirement into a driver of growth through AI-powered technology that delivers the accurate, real-time insights businesses need to make smarter decisions. We're solving more than today's tax compliance challenges. We're helping reshape global economies by enabling organizations to navigate increasingly complex and rapidly changing regulatory environments with confidence – and helping communities thrive. AI is accelerating what's possible, enabling tax and technology professionals to more effectively drive critical regulatory decisions. That's where Sovos excels, combining intelligent technology with human expertise to help customers stay ahead of change. Don't worry if you don't check every box. We're focused on hiring great people, not perfect resumes. It's less about what you've done elsewhere and more about what you're capable of doing here. The Role At Sovos, we're building the future of tax compliance with AI-first products that solve real problems for finance, tax, and IT teams around the world. As we expand our AI capabilities, we're looking for a Product Marketing Manager to own positioning, messaging, and go-to-market for these products. You'll translate what our AI technology does into compelling narratives that resonate with customers, prospects, and sellers, working at the intersection of product, sales, and enablement to bring transformative capabilities to market. More specifically, you will: Develop clear, differentiated positioning and messaging for Sovos's AI-first products and agentic capabilities, grounded in the real problems they solve for buyers in tax, finance, and IT. Plan and execute go-to-market launches for new AI-first products and features, building core assets including briefs, pitch decks, web copy, one-pagers, and FAQs whilst keeping them current as products evolve. Partner with sales enablement to equip sellers with messaging, competitive positioning, and objection handling they need to sell AI-first products with confidence, and act as a subject-matter resource in key deals when needed. Leverage AI tools to translate technical capabilities into business value that resonates with both practitioner and executive audiences, and collaborate with demand generation teams to turn positioning into pipeline-generating campaigns. Stay ahead of the competitive and analyst landscape for AI in tax and compliance, partnering with corporate communications and analyst relations to secure third-party validation of our story. Gather and synthesise field feedback including win/loss insights, competitive intelligence, and customer objections, feeding it back into positioning, product development, and launch metrics to continuously refine messaging and go-to-market motions. What You Bring to Sovos You have 5-7 years of experience in product marketing, product management, or a closely related go-to-market function, ideally within B2B SaaS environments. Experience marketing AI-first or data-intensive products is a strong advantage, with the ability to speak credibly about what makes an AI-first product different to position. Strong written and verbal communication skills with the ability to turn complex, technical capabilities into simple, compelling stories that drive action. Comfort with AI-assisted workflows and genuine curiosity about the AI landscape and how it's changing buyer expectations in tax, finance, and compliance. Track record supporting product launches end-to-end, from planning through post-launch measurement, whilst operating in a global, matrixed environment with competing priorities. Comfortable working directly with sales teams, hearing and using direct field feedback to sharpen messaging and go-to-market strategy. Due to client contractual obligations, the successful candidate will be asked to clear a background check upon hire.