Product Marketing Manager Go-to-Market in Teilzeit (20 Std.)

Your Responsibilities

As part of our Product and Marketing team, you will play a central role in marketing our products. You will develop targeted content, support product launches, and ensure consistent and compelling communication across all marketing and sales channels.

• •You develop and implement go-to-market and product marketing strategies for our product portfolio and support the planning, preparation, and execution of product launches
• •You manage the communicative introduction of new product lines and develop clear, target-group-specific messages for their market positioning
• •You create and develop diverse sales and marketing content, including product visualisations, product sheets, product descriptions, feature overviews, as well as presentations and sales materials
• •You conceive, create, and edit content for various channels such as blog articles, specialist articles, newsletters, and website content
• •You work closely with product management, sales, and marketing to ensure clear and compelling positioning of our products
• •You ensure consistent and understandable product communication across all marketing and sales channels

Your Profile

• •You have a degree in Marketing, Business Administration, Media or Communication Sciences, Media Management, Online Marketing, or Business Informatics - or comparable training, e.g., as a Marketing Communications Specialist or Digital and Print Media Designer
• •You have several years of professional experience in product marketing or B2B marketing, ideally in the context of complex software or IT solutions
• •You have a good technical understanding and can present complex products and functions in an understandable and target-group-specific manner
• •You have experience in the visual preparation of product information or in managing e