Product Marketing Manager

Remote | Full-time | Portugal | Poland | Estonia |

Who We Are

Katana is a remote-first SaaS company building powerful inventory and manufacturing software for 1,500+ businesses that make and sell physical products around the world.

We take a thoughtful, AI-first approach to how we work — not because it’s trendy, but because it frees us up. We use AI to eliminate repetitive tasks so our team can focus on what really matters: thinking creatively, experimenting boldly, and making meaningful impact every single day.

We’ve just stepped into an exciting new phase of expansion — moving beyond small manufacturers and into a larger market of modern, multi-channel, and multi-location businesses. With that growth comes bigger opportunities, more complex challenges, and the chance to help shape how we scale. Our 100+ person team across 15+ countries is building what’s next — together. And that’s where you come in.

Learn more about our culture, ways of working, what success looks like at Katana, and our hiring process on our careers page: Find Your Next Career Opportunity | Katana Careers.

Why This Role Matters

At Katana, we hire for impact — not just role fit. As a Product Marketing Manager, you’ll play a meaningful role in Product Marketing, directly influencing how customers understand, adopt, and get value from what we build. This role exists because Katana ships product continuously and the gap between what we build and what customers understand, adopt, and value is a go‑to‑market problem that needs to be closed. It’s designed for someone who wants to create real outcomes, not just execute tasks.

This is a role for someone who is ready to own their workstream, execute with precision, and grow into a strategic contributor. You’ll work within established GTM frameworks while bringing fresh thinking to how we communicate with customers — using Claude and other AI tools to work at a pace and quality level that would have taken twice the headcount a few years ago.

Your Role at Its Core

As Product Marketing Manager, you will:

• •Own product launch execution — develop and execute comprehensive GTM activities for product launches, including clear positioning, messaging, and value propositions that resonate with Katana’s customers; use Claude and other AI tools to accelerate drafting, iterate on messaging variants, and maintain quality at pace
• •Own customer communications — manage the cadence and content of customer‑facing communications, ensuring a consistent and effective communication flow that keeps customers informed and moves them toward adoption
• •Develop launch assets — create the messaging and materials required for each launch: customer‑facing content, in‑product messaging, and supporting collateral
• •Coordinate cross‑functional execution — work closely with Product, Marketing, and Customer Success to align on launch objectives and deliverables; facilitate communication between teams to keep execution on track and flag misalignment early
• •Track and optimise GTM performance — define KPIs for GTM activities, monitor their effectiveness in driving product awareness, adoption, and revenue, and refine strategies continuously based on data and feedback

The Impact You’ll Drive

Your impact will show up through outcomes such as:

Launch Quality and Consistency

• •Every product launch has a clear messaging narrative, complete asset set, and on‑schedule execution
• •Customer‑facing content is accurate, on‑brand, and differentiated
• •Customers receive timely, relevant communications that move them toward adoption
• •Communication cadence is maintained without gaps or duplication

Cross‑functional Execution

• •Launch deliverables land on time across all contributing teams
• •Stakeholders are aligned and informed throughout the launch cycle

Performance and Continuous Improvement

• •GTM KPIs are tracked and reported consistently
• •Insights from each launch feed into smarter execution next time

In Your First 3–6 Months, You Can Expect To

• •Execute product launches with full messaging and asset coverage
• •Maintain a customer communications calendar
• •Achieve measurable open/engagement rate targets on customer launch communications (baseline to be set in first 30 days)
• •Deliver a post‑launch performance report for every major release within 30 days of launch

We aim to be transparent about where you can make a difference — and where your ideas are expected.

You’ll Be Successful In This Role If…

You have experience with:

• •Executing product launches end‑to‑end in a B2B SaaS environment — from messaging brief to live assets — within a defined GTM fram