Product Marketing Manager (Idle RPG) (New Game)

Plarium is an international developer of award-winning mobile and desktop games. More than 1200 of our specialists work remotely or at offices in Israel, Ukraine, Poland, and Spain.

RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 16 years’ experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.

We are looking for a Product Marketing Manager embedded in the Israeli studio. The studio is responsible for developing a new Idle RPG, with a separate centralized marketing organization covering UA, creative production, and data.

This role will focus on the mobile Idle RPG.

Responsibilities

• •Driving go-to-market planning across all launch stages (Tech Launch, Alpha, Beta, Soft Launch, Global Launch)
• •Using knowledge of midcore games (especially idle RPGs), their players, and the competitive landscape to guide decisions
• •Owning creative strategy, from defining brand guidelines and creative pillars to supporting efficient brief creation (including AI-assisted workflows)
• •Monitoring competitors using tools such as Sensor Tower, Meta Ad Library, TikTok Creative Center, and YouTube Ads
• •Working cross-functionally with UA, Creative, Data, and Business teams toward shared goals

What we expect

• •3+ years in F2P mobile gaming marketing, ideally idle RPGs
• •At least one full launch cycle owned or co-owned – soft launch through global launch
• •Proven experience in developing and executing GTM strategies
• •Proficiency in using Sensor Tower to analyze creative performance
• •Experience working with marketing analytics, including attribution, cohort data, LTV, and ROAS
• •Fluent in CTR, IPM, CPI, D1/D7/D30 retention
• •Experience with store presence & ASO
• •Experience in creative briefing and testing, including hypothesis building, audience framing, A/B testing, and iterative optimization
• •Comfortable using AI tools in day-to-day work, with exposure to generative AI for visual assets
• •English language skills at the advanced level or higher

Desired

• •Comfortable building of lightweight pipelines and motivation to develop agentic workflows as core infrastructure
• •Education or experience in graphic design

What we offer

• •Officially registered full-time employment
• •20 to 26 days of paid leave, depending on the country in which your employment is registered
• •Medical support for you and your child along with paid leave if you or your child are sick
• •Individual development plan and regular feedback
• •Professional seminars, workshops, courses, and internal training programs
• •Opportunity to take an interest-free loan
• •Reimbursement of gym membership fees, and running club
• •Opportunity for counseling with psychologists

*Note: Benefits may vary by country.