Product Marketing Manager
TL;DR
You'll be the go-to person for marketing IDEMIA's secure transaction software, helping banks and companies keep payments and connections safe. If you love digging into tech, crafting clear stories, and working with lots of different teams, this onsite role in France could be a fantastic fit for you.
About IDEMIA
IDEMIA provides augmented identity solutions, specializing in secure transactions and identity verification. They serve financial institutions, governments, and other organizations globally.
About the role
IDEMIA Secure Transactions, a division of IDEMIA Group, is the leading technology provider making it safer and easier to pay and connect. With unmatched expertise in cryptography and credential issuance, IST is trusted by over 2,000 financial institutions, mobile operators, automotive manufacturers, and IoT providers worldwide. Every day, IST secures billions of essential transactions, ensuring the highest levels of data protection and convenience.
Purpose
We are looking for a strategic and execution-oriented Product Marketing Manager to support the positioning, messaging, and go-to-market strategy for our SaaS products. In this role, you will deeply understand our customers, market, and product, and translate that insight into compelling narratives that drive adoption, retention, and revenue.
You will work cross-functionally with Product, Sales, Communication, and Customer Success to ensure our product delivers clear value at every stage of the customer lifecycle.
Key Missions
- •Support product positioning, messaging, and value propositions for our SaaS offerings
- •Define go-to-market strategy for new product launches, features, and integrations
- •Conduct market, competitive, and customer research to inform messaging and roadmap decisions
- •Cooperate with Product Management to influence product direction and prioritize customer needs
- •Enable Sales and Customer Success teams with sales decks, battle cards, demos, pricing narratives, and training, using AI tools
- •Collaborate with Communication team on campaigns that drive pipeline, conversion, and expansion
- •Support customer lifecycle marketing including onboarding, adoption, retention, and upsell initiatives
- •Gather and synthesize customer feedback to improve product-market fit and messaging
Profile & Other Information
Qualifications
- •Bachelor’s degree in Marketing, Business, or a related field
- •3–7+ years of experience in product marketing or related roles within a SaaS or B2B software environment
Interested in this role?
Apply directly on IDEMIA's website.
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