TL;DR
This role is all about growing a web-based learning product for a top EdTech company, owning everything from how users find it to how they pay for it. If you love digging into data, running experiments, and seeing your work directly impact business growth in a fast-paced environment, you'll thrive here.
About Headway Inc
Headway Inc. provides financial technology solutions. The company develops software platforms for financial institutions.
Visit websiteAbout the role
About Headway Inc
Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Pavlo Orlenko, Head of Product Marketing at Headway by Headway Inc, we’re looking for a Product Marketing Manager to drive CR, LTV, ROI, and new revenue growth by owning an R&D web-based direction end to end.
The Product and Team You Will Be Working With
Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.
You’ll join a cross-functional Product Marketing team at the intersection of marketing, product, and analytics, focused on sustainable growth through a structured A/B testing approach. Within this setup, we’re actively developing web-based thematic directions — and you’ll own one of them end to end.
The Challenge You’ll Take On
As part of a tight creative trio — User Acquisition, Creative Marketing, and Product Marketing — your challenge is to unlock and scale an R&D web-based direction end to end. From ad messaging and web funnel experience to conversion and monetization, you’ll own a coherent user narrative, understand cause-and-effect across the funnel, and apply best market practices to drive CR, LTV, ROI, and sustainable new revenue growth within a large thematic unit. This job is perfect for you if you:
- •Want real ownership and focus — owning an R&D web-based direction end to end and directly im
Interested in this role?
Apply directly on Headway Inc's website.
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