Product Marketing Manager GRC – B2B SaaS

As a Product Marketing Manager GRC (m/f/d), you will be part of our global marketing team and a driving force behind the successful positioning of our products with regard to the expectations and use cases of our international customer target groups. In a small, specialized team, you will be primarily responsible for positioning our GRC product portfolio and will take the lead in terms of content for this product area. You will develop effective value propositions, a strategy for differentiation from the competition, and provide customer insights for sales and marketing. Through sound market analyses and close cooperation with product management, sales, and the other marketing teams, you will ensure that our target customer groups quickly and clearly recognize the benefits of our GRC solutions.

Product Marketing Manager GRC (m/f/d) - B2B SaaS

Your Responsibilities

• •Product Marketing Strategy for the GRC Product Portfolio: You will develop a deep understanding of our global target audience and create a clear product positioning and differentiation, value proposition, and compelling messaging with a focus on customer benefits.
• •Market Research & Competitor Analysis: You will analyze market trends, customer needs, and competitive landscapes to make informed decisions regarding the positioning and further development of our products and to continuously optimize messaging.
• •Customer Segmentation & Ideal Customer Profile: Based on market and customer data, you will define and update customer segments, ideal customer profiles, and personas, and develop strategies for targeted communication and improved personalization of marketing measures.
• •Content Creation: In close collaboration with our content and web teams, you will write compelling content for all marketing channels to effectively address our target audiences throughout the entire buying and customer journey and establish GBTEC as a Thought L