Product Marketing Manager (Fiume Reno)

Job Description

The Product Manager owns the end-to-end success of the product—from vision and business case definition through development, launch, and lifecycle management. Acting as a mini-CEO, the PM ensures strategic alignment, cross-functional coordination, and sustainable business performance.

Key Responsibilities

Product Strategy & Portfolio

• •Define product vision, strategy, and roadmap aligned with company priorities and market evolution.
• •Ensure strong portfolio positioning and clear contribution to application domain development.
• •Translate customer needs into clear product concepts and requirements.

Market & Customer Insight

• •Lead market and competitive analysis, including benchmarking by application.
• •Drive structured Voice of Customer initiatives and early adopter engagement to validate concepts and refine messaging.

Positioning, Pricing & Business Case

• •Define value proposition, differentiation, and pricing strategy by segment and geography.
• •Own and continuously update segmented business cases, ensuring cross-functional alignment and realistic execution plans across stage gates (CP1–CP7).
• •Monitor account planning in collaboration with Sales.

Go-To-Market Execution

• •Define and support GTM strategy in partnership with Product Marketing Manager, ensuring product readiness and consistent positioning.
• •Guide product presence at tradeshows and key customer engagements.

Performance & Lifecycle Management

• •Monitor product KPIs and drive corrective actions.
• •Optimize lifecycle (cost, platform leverage, phase-out).
• •Lead sales planning and demand forecasting in coordination with Sales and Supply Chain.

Requirements

• •Education: Master’s degree in Economics, Engineering, or a related discipline (or equivalent qualification).
• •Languages: Italian, English fluent
• •Experience: 4/5 years of experience as Product Manager in B2B preferably in Tech industry. Previous experiences in international company and markets.